Digital Reach Agency

Performance Marketing

• Manage Google Ads and Microsoft Ads (Bing) campaigns
• Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline
• Identify and eliminate wasted spend and optimization opportunities to improve CTR and landing page conversion rate
• Manage budgets and pacing to hit targets
• Maintain a hypothesis testing log of ongoing experiments and results
• Set up and maintain tracking in GA4 and Google Tag Manager
• Provide weekly, monthly, and quarterly reporting on performance against leads, CPL, MQL, SQL, and pipeline targets
• Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
• Perform weekly optimizations to improve campaign performance month over month

Explore Senior Paid Search Strategist – Contract at Digital Reach Agency. Review requirements and application details.

Senior Paid Search Strategist – Contract

Marketing

• Support analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites
• Implement, test, and deploy tags, triggers, and variables in Google Tag Manager
• Configure and troubleshoot GA4 events, conversions, custom dimensions, reports, and dashboards
• Set up and validate conversion tracking for Google Ads and other advertising platforms
• Troubleshoot tracking, dataLayer, attribution, sequencing, timing, and marketing technology integration issues
• Write and maintain lightweight JavaScript and debug custom scripts
• Support privacy and consent implementations, including Consent Mode and CMP integrations
• Perform website QA, browser testing, technical troubleshooting, performance audits, and site-speed audits
• Implement and validate structured data/schema markup and assist with technical SEO tasks
• Update content and configuration in CMS platforms, including publishing blog posts and updating pages
• Assist with redirects, metadata, sitemap/indexation issues, and routine website maintenance
• Communicate findings and document completed work in internal workflows such as Asana and Slack
• Work independently on assigned tasks through implementation, QA, and documentation while collaborating with web development, analytics, and digital marketing teams

Explore Web Analytics, Technical Marketing Specialist at Digital Reach Agency. Review requirements and application details.