Web Analytics, Technical Marketing Specialist

Digital Reach Agency

. Support analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites .

Posted 10/10/2026contractRemote • United StatesJuniorMid-Level💰 $60 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Google Tag Manager and Google Analytics 4, with a strong foundation in JavaScript for analytics and tracking implementations. Proficient in technical SEO practices, CMS management, and effective communication of technical findings.

Highest-signal resume keywords

Google Tag ManagerGoogle Analytics 4JavaScriptTechnical SEOCMS Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

TagsTriggersVariablesDataLayerCustom HTMLGA4 EventsConversion TrackingStructured DataHTMLCSS

Soft Skills

Attention to DetailMethodical ApproachIndependent WorkCommunication

Tools & Technologies

Google AdsLinkedInMetaMicrosoft AdsWordPressWebflowAsanaSlackGoogle PageSpeed InsightsLighthouse

Industry Keywords

Technical SEOConversion TrackingPrivacy and Consent ImplementationsPerformance AuditsWebsite QA

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Support analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites
Implement, test, and deploy tags, triggers, and variables in Google Tag Manager
Configure and troubleshoot GA4 events, conversions, custom dimensions, reports, and dashboards
Set up and validate conversion tracking for Google Ads and other advertising platforms
Troubleshoot tracking, dataLayer, attribution, sequencing, timing, and marketing technology integration issues
Write and maintain lightweight JavaScript and debug custom scripts
Support privacy and consent implementations, including Consent Mode and CMP integrations
Perform website QA, browser testing, technical troubleshooting, performance audits, and site-speed audits
Implement and validate structured data/schema markup and assist with technical SEO tasks
Update content and configuration in CMS platforms, including publishing blog posts and updating pages
Assist with redirects, metadata, sitemap/indexation issues, and routine website maintenance
Communicate findings and document completed work in internal workflows such as Asana and Slack
Work independently on assigned tasks through implementation, QA, and documentation while collaborating with web development, analytics, and digital marketing teams

Requirements

What you’ll need

2+ years hands-on experience with Google Tag Manager and Google Analytics 4
Strong understanding of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations
Experience configuring GA4 events, key events/conversions, custom dimensions, and reports
Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations
Working knowledge of HTML and CSS
Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer
Familiarity with Google Ads, LinkedIn, Meta, Microsoft Ads, and similar advertising and marketing platforms
Experience working within CMS platforms such as WordPress, Webflow, Sanity, or similar systems
General understanding of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation
Familiarity with Google PageSpeed Insights and Lighthouse
Strong attention to detail and a methodical approach to implementation and QA
Ability to work independently, manage asynchronous tasks, and learn unfamiliar platforms when necessary
Ability to document technical work and communicate findings to technical and non-technical team members
Nice-to-have: experience with HubSpot, Marketo, Pardot, server-side Google Tag Manager, Looker Studio, cookie compliance, Consent Mode, CMP platforms, JSON-LD, Screaming Frog, SEMrush, Ahrefs, embedded forms, third-party scripts, hosting/deployment platforms, agency client websites, distributed teams, and asynchronous project management workflows

Benefits

Comp & perks

Employee well-being is a priority
Growth and learning in the workplace
Part-time contractor engagement, as needed
2–20 hours per week based on available assignments