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Dijital Team

Marketing Specialist

Dijital Team

. Coordinate and execute B2B marketing campaigns aligned with business objectives .

Posted 11/5/2026full-timeRemote • Sri LankaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in coordinating and executing B2B marketing campaigns, managing multichannel marketing activities, and utilizing marketing automation tools. Proficient in content creation, lead generation, and stakeholder collaboration to drive customer engagement and campaign performance.

Highest-signal resume keywords
B2B Marketing Campaign ManagementMarketing Automation WorkflowsContent Creation for Digital CampaignsCRM Management and Email SequencesLead Generation and Nurturing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital MarketingCampaign ExecutionLead GenerationEmail Marketing AutomationAudience SegmentationContent DevelopmentEvent ManagementMarketing OperationsPerformance TrackingTask Management
Soft Skills
Excellent Written CommunicationOrganisational SkillsAttention to DetailProblem-Solving AbilityCollaboration
Tools & Technologies
HubSpotGoHighLevelActiveCampaignMicrosoft OfficeAI-Assisted ToolsWordPressGoogle AnalyticsMailchimpAdobe Creative CloudSocial Media Management Platforms
Industry Keywords
B2B EnvironmentIT ServicesSaaSEmerging Digital Marketing PracticesCustomer Engagement

Tech Stack

Tools & technologies
CloudWordPress

About the role

Key responsibilities & impact
  • Coordinate and execute B2B marketing campaigns aligned with business objectives
  • Convert marketing plans into actionable tasks, campaign calendars, and deliverables
  • Manage campaigns across email, digital platforms, social media, and other channels
  • Coordinate campaign assets, content requirements, approvals, and publishing
  • Track campaign progress and address dependencies
  • Support lead-generation initiatives and prospect engagement
  • Develop and maintain automated lead-nurturing workflows
  • Coordinate email sequences, audience segmentation, and prospect follow-up
  • Maintain CRM records, prospect databases, contact lists, and campaign information
  • Monitor lead engagement and campaign performance
  • Create, edit, and coordinate content for emails, newsletters, blogs, social media, and digital campaigns
  • Translate technical concepts into accessible content for business audiences
  • Collaborate with subject matter experts on educational, promotional, and thought-leadership materials
  • Maintain content calendars and coordinate publication
  • Develop customer communications about technology updates, industry trends, business insights, and services
  • Ensure consistent brand messaging and editorial standards
  • Use AI-assisted tools for content research, drafting, editing, and productivity
  • Coordinate social media activities and publish digital content
  • Support website and blog updates
  • Plan and execute webinars, virtual presentations, customer events, and related initiatives
  • Coordinate event promotions, invitations, registrations, and materials
  • Manage pre-event and post-event communications and lead nurturing
  • Collaborate with internal stakeholders and external contributors
  • Maintain event records and evaluate engagement
  • Collaborate with the Business Director and external marketing consultant on strategic marketing plans
  • Maintain campaign trackers, calendars, task lists, and documentation
  • Coordinate deliverables, reviews, and approvals
  • Provide updates on campaign activities, deliverables, performance, and priorities
  • Recommend improvements to marketing processes, automation workflows, and operational efficiency

Requirements

What you’ll need
  • Hands-on experience in digital marketing, marketing operations, campaign execution, or coordination, preferably within a B2B environment
  • Proven ability to manage marketing campaigns from planning through execution, tracking, and completion
  • Experience creating marketing content for email campaigns, newsletters, blogs, social media, and customer communications
  • Practical understanding of lead generation, lead nurturing, customer engagement, and marketing automation workflows
  • Experience managing automated email sequences, CRM-based campaigns, and follow-up communications
  • Ability to translate strategic marketing objectives into actionable plans, campaign calendars, and measurable deliverables
  • Experience coordinating multichannel marketing activities, including digital campaigns, webinars, and events
  • Excellent written and verbal English communication skills
  • Strong interest in technology, IT services, and emerging digital marketing practices
  • Confidence using AI-assisted tools for content development, research, and marketing productivity
  • Proficiency in Microsoft Office, particularly Word, PowerPoint, and Outlook
  • Experience with marketing automation and CRM platforms such as HubSpot, GoHighLevel, ActiveCampaign, or equivalent
  • Knowledge of email marketing automation, audience segmentation, lead-nurturing sequences, and engagement tracking
  • Familiarity with social media management and digital publishing platforms
  • Experience using AI productivity tools such as ChatGPT, Microsoft Copilot, or similar
  • Ability to manage marketing calendars, campaign trackers, and task management tools
  • Preferred: practical experience with GoHighLevel, advanced HubSpot knowledge, WordPress, SEO, Canva or Adobe Creative Cloud, Mailchimp or Brevo, Google Analytics, webinar and event management platforms, and IT services/MSP/SaaS/B2B technology environments
  • Excellent organisational and prioritisation skills
  • Ability to work independently and collaborate with internal and external stakeholders
  • Strong attention to detail
  • Effective communication and stakeholder management skills
  • Adaptability, problem-solving ability, and enthusiasm for learning new technologies and marketing approaches

Benefits

Comp & perks
  • Get paid in Australian Dollars
  • Medical insurance from day one for you + spouse (or parents if unmarried)
  • Generous OPD coverage from doctor visits to all your medical needs
  • Home office setup allowance
  • Internet allowance
  • Gym & wellness allowance
  • Regular team events and engagement activities
  • Diji Assist mental health and counseling support
  • Reimbursement for industry certifications
  • Flexible work — home or office
  • Rewards and recognition
  • Christmas and financial year-end parties