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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth strategy development and execution within the B2B SaaS sector, leveraging digital marketing channels such as SEO, paid media, and CRM tools to drive revenue and enhance customer engagement. Proficient in using AI tools for scaling marketing efforts and optimizing campaign performance through data analysis.
Highest-signal resume keywords
B2B SaaS Growth StrategySEO And SEM OptimizationCRM Tools ProficiencyDigital Marketing Campaign ManagementData Analysis And Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DevelopmentEmail Campaign CreationOnboarding Experience DesignPaid Media ManagementData AnalyticsAI Tools UtilizationConversion Rate OptimizationCustomer Success Story ProductionContent CreationRevenue Reporting
Soft Skills
Excellent Communication SkillsAnalytical MindsetSelf-StarterStorytelling AbilityTeam Leadership
Tools & Technologies
IntercomHubSpotAI Marketing ToolsAnalytics SoftwareSocial Media Platforms
Industry Keywords
Events IndustryHospitalityEntertainmentB2B MarketingCustomer Engagement
About the role
Key responsibilities & impact- Become an expert on the events industry, Diobox customers, and the competitive landscape
- Develop and execute a cohesive growth strategy aligned with product vision and business goals
- Own the CRM and weekly revenue reporting
- Learn the product hands-on, including running demos and supporting deals
- Help build the sales and marketing function, including hiring and developing Account Executives
- Use AI tools to scale work that would otherwise require a larger team
- Create engaging email campaigns featuring product features, milestones, and customer stories
- Automate messaging flows for new sign-ups using Intercom or HubSpot
- Build onboarding experiences to increase activation, conversion to paid plans, and retention
- Create and distribute blogs, case studies, and videos to attract and nurture leads
- Produce customer success stories and educational videos
- Plan, execute, and optimize paid search and display campaigns
- Analyze campaign data and provide actionable insights to improve ROI
- Optimize SEO and SEM on the website to improve conversion and site performance
- Implement tracking and analytics for conversion and engagement measurement
- Grow and activate the established social media following
- Maintain and improve software review site profiles and third-party listings
Requirements
What you’ll need- 5+ years of experience in growth or marketing roles in B2B SaaS, with a track record of driving revenue
- Strong grasp of digital channels: SEO, paid media, email and CRM tools
- Excellent written and verbal communication skills, with a talent for storytelling
- Analytical mindset, comfortable using data to drive decisions
- Self-starter who thrives in a fast-paced, entrepreneurial environment
- Hands-on and comfortable doing the work yourself, not just directing it
- Experience hiring or managing salespeople, or closing deals yourself
- Experience using AI tools to scale marketing work
- Background in events, hospitality or entertainment
