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Directive

Account Strategist, Commerce

Directive

. Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors .

Posted 11/6/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading Shopping and Paid Search & Social strategies for B2B manufacturers and distributors, with a strong focus on revenue outcomes and client engagement. Proficient in managing paid media campaigns and utilizing various tools to optimize performance and reporting.

Highest-signal resume keywords
Paid Media ManagementShopping/Feeds ExperienceFeedonomics FluencyB2B Client StrategyAmazon Seller Central Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid Search StrategyPerformance Max CampaignsChannel Performance AnalysisAttribution MeasurementAudience Targeting Architecture
Soft Skills
Strong CommunicationConsultative Sales ApproachClient Relationship Management
Tools & Technologies
FeedonomicsGoDataFeedProductsupChannableAmazon DSP
Industry Keywords
B2B MarketingEcommerceP&L ImpactHigh-SKU CatalogCross-Channel Strategy

About the role

Key responsibilities & impact
  • Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
  • Own diagnosis, roadmap, and revenue outcomes for assigned client accounts
  • Lead strategy calls, proposal calls, quarterly business reviews, bi-weekly client meetings, and ad hoc strategy sessions
  • Translate channel performance into P&L and revenue impact for client executives
  • Direct feed strategy, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels
  • Build Shopping and Performance Max campaigns for B2B buyer behavior
  • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
  • Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok
  • Design B2B audience and targeting architecture using CRM and first-party lists, customer match, account-based audiences, and lookalikes
  • Direct creative strategy and testing roadmaps using product catalog ads, dynamic creative, and video
  • Own measurement and attribution across platforms, ecommerce, and CRM outcomes
  • Build reporting connecting channel performance to revenue outcomes
  • Proactively flag channel conflict, feed degradation, reseller activity, and Buy Box loss
  • Document repeatable frameworks from client engagements
  • Contribute to audit deliverables, sales enablement, and internal training
  • Partner with the Managing Director on Commerce Architecture / ChannelOS evolution
  • Achieve 100% NSM attainment, CSAT above 4.5, account retention above 90%, and at least one methodology contribution per quarter

Requirements

What you’ll need
  • 4+ years managing paid media
  • 2+ years of direct Shopping/feeds and/or Amazon experience
  • Hands-on fluency in Feedonomics, GoDataFeed, Productsup, Channable, or equivalent
  • Experience with Amazon Seller Central / Vendor Central
  • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
  • Experience with B2B clients or high-SKU catalog environments
  • Experience working directly with clients and setting strategy while executing with Director support
  • Strong written and verbal communication
  • Comfort presenting to C-suite buyers
  • Comfort working in a consultative sales motion and contributing to audit and proposal work
  • Must currently reside in Canada
  • Must be legally authorized to work in Canada
  • Reliable internet access and a professional background
  • Ability to remain stationary for extended periods and interpret written/verbal communication

Benefits

Comp & perks
  • Medical, dental, vision, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum)
  • Paid company holidays
  • Birthday off
  • End of Year Recharge, closed December 24–January 1
  • Paid parental leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Annual company-wide retreat
  • 100% virtual work from a home office
  • PC or Mac available