Directive

Strategist

• Manage programmatic clients day to day across Display, Native, Video, Audio, and other programmatic channels
• Create and manage custom client strategies
• Collaborate with internal teams to create comprehensive media strategies aligned with client objectives
• Leverage first-party and third-party data for audience targeting and segmentation
• Develop and implement campaigns across DSPs including DV360, The Trade Desk, and others
• Monitor and optimize campaigns to achieve performance and pacing goals
• Generate and analyze performance reports with actionable insights and recommendations
• Troubleshoot campaign performance and delivery issues
• Coordinate with creative, analytics, and account teams for cohesive campaign execution
• Serve as primary client contact and provide regular performance updates and strategy adjustments
• Present campaign plans, performance reports, and strategic recommendations to clients
• Achieve NSM attainment of 100% and CSAT of 4.4+

Programmatic Strategist

Trader

• Create comprehensive media strategies aligned with client objectives
• Leverage first-party and third-party data for audience targeting and segmentation
• Develop and implement programmatic campaigns across DSPs including DV360 and The Trade Desk
• Monitor and optimize campaigns to achieve performance and pacing goals
• Generate and analyze performance reports with actionable insights and recommendations
• Identify and resolve campaign performance and delivery issues
• Coordinate with creative, analytics, and account teams for cohesive campaign execution
• Serve as the primary client contact for campaign performance updates and strategy adjustments
• Present campaign plans, performance reports, and strategic recommendations to clients
• Manage day-to-day programmatic clients across Display, Native, Video, Audio, and other channels
• Achieve NSM Attainment of 100% and CSAT of 4.4+

Programmatic Trader

• Manage programmatic clients day to day
• Build, optimize, and report on campaigns across programmatic channels including Display, Native, Video, and Audio
• Collaborate with internal teams to create media strategies aligned with client objectives
• Leverage first-party and third-party data for audience targeting and segmentation
• Develop and implement campaigns across DSPs such as DV360 and The Trade Desk
• Monitor and optimize campaigns to achieve performance and pacing goals
• Generate and analyze performance reports with actionable insights and recommendations
• Troubleshoot campaign performance and delivery issues
• Coordinate with creative, analytics, and account teams for cohesive campaign execution
• Serve as primary client contact and provide campaign performance updates and strategy adjustments
• Present campaign plans, performance reports, and strategic recommendations to clients
• Support NSM attainment and CSAT goals

Senior Programmatic Strategist

Art Director

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
• Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
• Shape creative requests and identify stronger creative angles before execution
• Represent creative in strategic new-business and portfolio-sales opportunities
• Build speculative and portfolio creative
• Support campaign-style case studies that drive account growth and new revenue
• Own idea, message, and creative direction before production
• Create the foundation for Directive’s strategic creative approach
• Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
• Partner with designers by providing strong concepts and copy direction
• Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
• Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
• Define campaign brief requirements and create a campaign creative brief template
• Identify priority use cases for the campaign model
• Run briefs through insight, hypothesis, concept, copy direction, handoff, launch, and learning
• Develop creative territories, messaging angles, campaign copy, and testing recommendations
• Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
• Define a message/proof library and taxonomy
• Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Associate Creative Director, Copy

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
• Bring senior-level creative judgment to fast-moving, digital-first work tied to business outcomes
• Help shape requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets
• Represent creative in strategic new-business and portfolio-sales opportunities
• Build speculative and portfolio creative
• Support campaign-style case studies that drive account growth and new revenue
• Own the idea, message, and creative direction before production begins
• Create the foundation for Directive’s strategic creative approach
• Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
• Partner with designers by providing strong concepts and copy direction
• Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
• Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
• Define campaign brief requirements and create a campaign creative brief template
• Identify priority use cases for the campaign model
• Run real briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning
• Develop creative territories, messaging angles, campaign copy, and testing recommendations
• Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative
• Build a partnership model with production designers
• Create campaign-style case studies and internal proof points
• Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
• Define a message/proof library and taxonomy
• Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision