AEO & SEO Strategist

Directive

. Create and manage custom client strategies and day-to-day client deliverables .

Posted 11/5/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing holistic marketing strategies, with a strong focus on SEO, content creation, and client relationship management. Proficient in utilizing analytics tools to drive client growth and optimize marketing performance.

Highest-signal resume keywords

SEO ImplementationContent Strategy DevelopmentGoogle Analytics ProficiencyProject Management in AsanaB2B Tech/SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO PrinciplesKeyword ResearchOn-Page OptimizationLink BuildingWebsite Traffic AnalysisContent Campaign DevelopmentData AnalysisClient Strategy ManagementTime ManagementDigital Marketing

Soft Skills

Strong Communication SkillsClient-Facing ExperienceOrganizational SkillsTeam CollaborationRelationship Building

Tools & Technologies

Google AnalyticsSEMRushAhrefsGoogle Search ConsoleAsanaSlackScreaming Frog

Industry Keywords

Agency ExperienceB2B MarketingSaaSDigital Marketing TrendsClient Deliverables

About the role

Key responsibilities & impact

Create and manage custom client strategies and day-to-day client deliverables
Develop holistic marketing strategies for enterprise clients based on service-line knowledge, marketing goals, campaigns, and historical performance
Implement SEO, content, customer generation, LTV:CAC modeling, and share-of-SERP best practices
Craft creative briefs and content campaigns using competitor and audience insights
Use available data from Google Analytics, CRM data, SEMRush, and Ahrefs to set client goals
Obtain Associate Director approval for goals before presenting them to clients
Manage strategy execution and project tasks in Asana
Delegate tasks to specialists, clients, and other team members and ensure timely completion
Partner with Project Managers to ensure tasks, assignments, due dates, and client communications are managed
Collaborate with content writers and designers to deliver quality content campaigns on time
Serve as the primary interface between clients and internal teams
Build client relationships and proactively communicate timelines, progress, deliverables, roadblocks, opportunities, and account changes
Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence
Report strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
Identify opportunities for client growth through upsells, cross-sells, additional service lines, increased budgets, and referrals
Work closely with the Associate Director when roadblocks affect strategy or goal attainment

Requirements

What you’ll need

Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
Ability to analyze website traffic and SEO metrics using tools like Google Analytics
Strong communication skills and comfort being client-facing and owning stakeholder relationships
Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organizational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO, and content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
Must permanently reside in Canada
Must have established and current authorization to work in Canada
Ability to operate a laptop, software platforms, and office productivity tools
Reliable internet access
Ability to remain stationary for extended periods and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24 - January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual Anniversary Trip with peers and executive leadership
Remote work from a home office
PC or Mac available
Set living wage at Directive