Associate Creative Director, Copy

Directive

. Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction .

Posted 9/18/2026full-timeRemote • California • United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy, campaign development, and performance measurement, with a strong ability to translate insights into compelling messaging and concepts. Proficient in collaborating with cross-functional teams to drive business outcomes through innovative creative solutions.

Highest-signal resume keywords

Creative Strategy DevelopmentCampaign Concept CreationAdobe Creative Suite ExpertisePerformance Creative MeasurementDigital Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentCreative DirectionCopywritingBrand Standards MaintenanceA/B TestingUX/UI DesignVideo ProductionContent StrategyTesting MethodologyMessage Iteration

Soft Skills

Executive PresenceConfidence in PresentingCollaborationAdaptability in AmbiguityCommunication

Tools & Technologies

Adobe Creative CloudFigmaOptimizelyUnbounceCrazy EggAdobe After EffectsAdobe Premiere ProAI-Assisted Creative Tools

Industry Keywords

B2B MarketingPerformance CreativeCreative TestingDigital MarketingAgency Experience

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
Bring senior-level creative judgment to fast-moving, digital-first work tied to business outcomes
Help shape requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets
Represent creative in strategic new-business and portfolio-sales opportunities
Build speculative and portfolio creative
Support campaign-style case studies that drive account growth and new revenue
Own the idea, message, and creative direction before production begins
Create the foundation for Directive’s strategic creative approach
Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
Partner with designers by providing strong concepts and copy direction
Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
Define campaign brief requirements and create a campaign creative brief template
Identify priority use cases for the campaign model
Run real briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning
Develop creative territories, messaging angles, campaign copy, and testing recommendations
Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative
Build a partnership model with production designers
Create campaign-style case studies and internal proof points
Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
Define a message/proof library and taxonomy
Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Requirements

What you’ll need

4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign designed that drove measurable results
Experience developing campaigns from concept through execution
Ability to maintain and evolve brand standards across multiple channels
Understanding of creative strategy and storytelling
Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales
Comfort operating in ambiguity and shaping incomplete briefs
Knowledge of digital marketing and social media
Knowledge of UX/UI design, video and motion graphics, and content strategy
Knowledge of Adobe Creative Cloud and AI-assisted creative tools
Expert-level Adobe Creative Suite: Illustrator, Photoshop, and InDesign
Proficiency with Adobe After Effects and Premiere Pro
Figma experience with design systems, component libraries, and collaborative handoff
Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent
Comfort with generative AI and recommended tool-set from day one
Current, permanent work authorization in the country of residence
Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software
Ability to remain stationary for extended periods and operate design and video software on Mac or PC
Ability to consistently observe and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Fertility support through Carrott
Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Remote-first, 100% virtual work from home office
Global candidate accommodation in markets where Directive has established business operations