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Directive

Associate Creative Director, Copy

Directive

. Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction .

Posted 9/21/2026full-timeRemote • Canada, Mexico, United KingdomLead💰 CA$115,000 - CA$125,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy, campaign development, and performance measurement, with a strong ability to translate insights into compelling messaging and concepts. Proficient in collaborating with cross-functional teams to drive account growth and deliver impactful creative solutions.

Highest-signal resume keywords
Creative Strategy DevelopmentCampaign Concept CreationPerformance Creative MeasurementAdobe Creative Suite ProficiencyCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creative DirectionCampaign DevelopmentBrand Standards MaintenancePerformance CreativeA/B TestingContent StrategyUX/UI DesignVideo and Motion GraphicsTesting MethodologyMessage Iteration
Soft Skills
Executive PresenceConfidence in PresentingAbility to Operate in AmbiguityStrong Communication SkillsCollaboration
Tools & Technologies
Adobe Creative CloudAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsAdobe Premiere ProFigmaOptimizelyUnbounceCrazy Egg
Industry Keywords
B2B MarketingDigital MarketingCreative AgencyPerformance CreativeCampaign ConceptsBrand WorkClient-FacingPortfolio SalesCreative TestingRevenue-Oriented Measurement

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
  • Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
  • Shape creative requests and identify stronger creative angles before execution
  • Represent creative in strategic new-business and portfolio-sales opportunities
  • Build speculative and portfolio creative
  • Support campaign-style case studies that drive account growth and new revenue
  • Own idea, message, and creative direction before production
  • Create the foundation for Directive’s strategic creative approach
  • Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
  • Partner with designers by providing strong concepts and copy direction
  • Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
  • Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
  • Define campaign brief requirements and create a campaign creative brief template
  • Identify priority use cases for the campaign model
  • Run briefs through insight, hypothesis, concept, copy direction, handoff, launch, and learning
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations
  • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
  • Define a message/proof library and taxonomy
  • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Requirements

What you’ll need
  • 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
  • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results
  • Experience developing campaigns from concept through execution
  • Ability to maintain and evolve brand standards across multiple channels
  • Understanding of creative strategy and storytelling
  • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
  • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
  • Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales
  • Comfort operating in ambiguity and shaping incomplete briefs
  • Knowledge of digital marketing and social media
  • Knowledge of UX/UI design
  • Knowledge of video and motion graphics
  • Knowledge of content strategy
  • Knowledge of Adobe Creative Cloud and AI-assisted creative tools
  • Expert-level Adobe Creative Suite: Illustrator, Photoshop, InDesign
  • Proficiency in Adobe After Effects and Premiere Pro
  • Figma experience with design systems, component libraries, and collaborative handoff
  • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, or Crazy Egg
  • Comfort with generative AI and recommended tools from day one
  • Current, permanent work authorization in the country of residence
  • Reliable setup, high-speed internet, and professional workspace capable of running Adobe Creative Suite and video production software
  • Ability to remain stationary for extended periods and operate design and video software on Mac or PC
  • Ability to consistently observe and interpret written and verbal communication

Benefits

Comp & perks
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you
  • 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Thousands of Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Birthday off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Remote-first, 100% virtual work from home