Associate Director, Programmatic

Directive

. Own the expansion of the Programmatic service offerings .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Programmatic Strategy Development, Media Planning, and Campaign Optimization, with a strong focus on driving growth for B2B/SaaS clients. Proven ability to manage cross-functional teams and foster relationships with programmatic partners while delivering insights that enhance client performance.

Highest-signal resume keywords

Programmatic Strategy DevelopmentDSP Campaign OptimizationPeople ManagementProgrammatic Media PlanningB2B/SaaS Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic StrategyMedia PlanningCampaign OptimizationKPI DefinitionAnalytical SkillsBudget ManagementABM ExperienceMeasurement FrameworksCross-Channel IntegrationPerformance Analysis

Soft Skills

Interpersonal SkillsCommunication AbilitiesResults-Oriented MindsetAttention to DetailCross-Collaboration

Tools & Technologies

The Trade Desk (TTD)NexxenDV360Programmatic PlatformsCampaign Management Tools

Industry Keywords

Programmatic AdvertisingB2B MarketingSaaSAd TechClient Growth

About the role

Key responsibilities & impact

Own the expansion of the Programmatic service offerings
Drive the strategic vision of the Programmatic department
Develop and implement comprehensive programmatic strategies
Collaborate with cross-functional teams to align programmatic initiatives with business objectives
Define KPIs and analyze campaign performance
Provide insights and recommendations for continuous optimization and client growth
Manage relationships with programmatic partners, vendors, and platforms
Ensure access to cutting-edge programmatic solutions
Act as a thought leader and share industry knowledge and insights
Support Programmatic new business pitches, audits, and presentations
Contribute programmatic subject matter expertise to department advancement and learning and development

Requirements

What you’ll need

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience
Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
Strong understanding of how programmatic and paid and organic channels work together to surpass client KPIs
Proven track record in Programmatic media planning and building measurement frameworks
Recent hands-on expertise building and optimizing campaigns in DSPs; preference for TTD, Nexxen, and DV360
ABM experience
Experience supporting Programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and Programmatic subject matter expertise
Strong cross-collaboration, interpersonal, and communication abilities
Solid analytical ability and exceptional attention to detail
Results-oriented mindset and ability to balance multiple projects
Established and current work authorization and permanent residence in the country of employment for global locations
Reliable internet access and professional background
Ability to remain stationary for extended periods and observe and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip with peers and executive leadership
Remote work from a home office
Laptop computer (PC or Mac available)