Content Strategist

Directive

. Own day-to-day client deliverables for Enterprise clients .

Posted 11/5/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO principles, content strategy, and client relationship management, with a strong focus on data analysis using tools like Google Analytics and SEMRush. Proven ability to manage projects effectively while optimizing client strategies based on performance metrics and industry trends.

Highest-signal resume keywords

SEO ImplementationClient Relationship ManagementProject ManagementGoogle Analytics ProficiencyB2B Tech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO PrinciplesContent StrategyKeyword ResearchOn-Page OptimizationLink BuildingData AnalysisProject ManagementTime ManagementClient Goal SettingContent Production Best Practices

Soft Skills

Strong Communication SkillsRelationship ManagementOrganizational SkillsEnthusiasm for Digital MarketingProactive Communication

Tools & Technologies

Google AnalyticsSEMRushAhrefsGoogle Search ConsoleScreaming FrogAsanaSlack

Industry Keywords

B2BSaaSDigital MarketingContent CampaignsClient DeliverablesPerformance MetricsAI in MarketingAutomation in Operations

About the role

Key responsibilities & impact

Own day-to-day client deliverables for Enterprise clients
Create, manage, optimize, and revise custom client strategies based on marketing goals, campaigns, historical performance, and Directive best practices
Develop creative briefs and compelling content campaigns using competitor and audience insights
Apply LTV:CAC modeling, customer generation, share of SERP, and content-production best practices
Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; obtain Associate Director approval before presenting goals
Ensure planned strategy execution through project management
Use Asana to create, assign, delegate, and track tasks and due dates
Partner with Project Managers where applicable
Collaborate with content writers and designers to deliver high-quality content campaigns on time
Serve as the primary interface between clients, internal teams, and leadership
Build client relationships beyond deliverables and proactively communicate timelines, progress, deliverables, roadblocks, growth opportunities, and account changes
Communicate through shared channels such as Slack between bi-weekly meetings
Report strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
Work with Associate Directors on roadblocks affecting strategy and goal attainment
Identify opportunities for upsells, cross-sells, service-line expansion, and client referrals

Requirements

What you’ll need

Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
Strong client-facing communication and relationship-management skills
Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and crawling tools
Proven organizational, project-management, and time-management skills
Genuine enthusiasm for digital marketing, SEO, and content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including learning how AI and automation enhance marketing and operations
Must have established and current work authorization in Canada
Must permanently reside in Canada
Reliable internet access
Ability to operate a laptop, software platforms, and office productivity tools
Ability to remain stationary for extended periods
Ability to observe and interpret written and verbal communication
Professional background
Ability to perform essential job duties satisfactorily

Benefits

Comp & perks

Set living wage at Directive
Medical, dental, vision, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge (closed December 24–January 1)
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual anniversary trip with peers and executive leadership
Remote work from a home office
PC or Mac available
Reasonable accommodations for qualified individuals with disabilities