Creative Lead, Copy

Directive

. Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction .

Posted 10/5/2026full-timeRemote • United States, Canada, Mexico, United KingdomSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy, campaign development, and performance measurement, with a strong ability to translate insights into compelling messaging and concepts. Proficient in collaborating with cross-functional teams to drive account growth and deliver impactful creative solutions.

Highest-signal resume keywords

Creative Strategy DevelopmentCampaign Concept ExecutionPerformance Creative MeasurementDigital Marketing KnowledgeAdobe Creative Cloud Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative DirectionCampaign DevelopmentMessage IterationA/B TestingContent StrategyUX/UI DesignTesting MethodologyRevenue-Oriented Creative MeasurementBrand Standards MaintenanceCreative Hypothesis Translation

Soft Skills

Executive PresenceConfidence in PresentingAbility to Operate in AmbiguityStrong Communication SkillsCollaboration with Cross-Functional Teams

Tools & Technologies

Adobe Creative CloudAI-Assisted Creative ToolsOptimizelyUnbounceCrazy Egg

Industry Keywords

B2B MarketingAgency ExperiencePerformance CreativeDigital-First WorkStrategic Account Growth

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
Help shape creative requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets
Represent creative in strategic new-business and portfolio-sales opportunities
Build speculative and portfolio creative
Support campaign-style case studies that drive account growth and new revenue
Own the idea, message, and creative direction before production begins
Create the foundation for Directive’s strategic creative approach
Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
Partner with designers by providing strong concepts and copy direction
Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
Develop campaign creative brief templates tied to Moments that Matter / Stratos
Identify priority use cases for the new campaign model
Run briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning
Develop creative territories, messaging angles, campaign copy, and testing recommendations
Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative
Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
Define a message/proof library and taxonomy for compounding campaign learnings
Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Requirements

What you’ll need

4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results
Experience developing campaigns from concept through execution
Ability to maintain and evolve brand standards across multiple channels
Understanding of creative strategy and storytelling
Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales
Comfort operating in ambiguity and shaping incomplete briefs
Knowledge of digital marketing and social media
Knowledge of UX/UI design
Knowledge of content strategy
Familiarity with Adobe Creative Cloud
Familiarity with AI-assisted creative tools and emerging technologies
Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent
Heavy reliance on and comfort with generative AI
Current, permanent work authorization in the country of employment
Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software
Ability to remain stationary for extended periods and operate design and video software on Mac or PC
Ability to consistently observe and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Fertility support through Carrott
Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO with a 2-week minimum
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Remote-first, 100% virtual work from home
Global team collaboration and established operations in Canada, Mexico, and the UK