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Directive

Creative Lead, Copy

Directive

. Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction .

Posted 10/19/2026full-timeRemote • Canada, Mexico, United KingdomSenior💰 CA$115,000 - CA$125,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in creative strategy, campaign development, and performance measurement, with a strong ability to translate insights into compelling messaging and concepts. Proficient in collaborating with cross-functional teams to drive account growth and deliver impactful creative assets.

Highest-signal resume keywords
Creative Strategy DevelopmentCampaign Concept CreationPerformance Creative MeasurementAdobe Creative Suite ProficiencyCollaboration with Production Designers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign DevelopmentCreative CopywritingBrand Standards MaintenanceA/B TestingUX/UI Design KnowledgeContent StrategyVideo and Motion Graphics KnowledgeTesting MethodologyMessage IterationRevenue-Oriented Creative Measurement
Soft Skills
Executive PresenceConfidence in PresentingComfort Operating in AmbiguityStrong Communication SkillsCollaboration
Tools & Technologies
Adobe Creative CloudAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsAdobe Premiere ProFigmaOptimizelyUnbounceCrazy Egg
Industry Keywords
B2B MarketingCreative Agency ExperiencePerformance CreativeDigital MarketingSocial Media

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
  • Shape creative requests and identify stronger creative angles rather than waiting for polished briefs
  • Translate strategic inputs into clear, compelling, and differentiated assets
  • Represent creative in strategic new-business and portfolio-sales opportunities
  • Build speculative and portfolio creative
  • Support Directive’s move toward campaign-style case studies that drive account growth and new revenue
  • Create campaign territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
  • Partner with designers by providing strong concepts and copy direction
  • Audit creative requests, briefs, production workflows, pitch materials, and performance creative examples
  • Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
  • Define campaign brief requirements and create a campaign creative brief template
  • Identify priority use cases for proving the campaign model
  • Run briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations
  • Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative
  • Build a partnership model with production designers
  • Create campaign-style case studies and internal proof points
  • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
  • Define a message/proof library and taxonomy for compounding campaign learnings
  • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Requirements

What you’ll need
  • 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
  • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign designed that drove measurable results
  • Experience developing campaigns from concept through execution
  • Ability to maintain and evolve brand standards across multiple channels
  • Understanding of creative strategy and storytelling
  • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
  • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
  • Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales
  • Comfort operating in ambiguity and helping shape an incomplete brief
  • Knowledge of digital marketing and social media
  • Knowledge of UX/UI design
  • Knowledge of video and motion graphics
  • Knowledge of content strategy
  • Knowledge of Adobe Creative Cloud and AI-assisted creative tools
  • Expert-level Adobe Creative Suite: Illustrator, Photoshop, and InDesign
  • Proficiency with Adobe After Effects and Premiere Pro
  • Figma experience with design systems, component libraries, and collaborative handoff
  • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, or Crazy Egg
  • Heavy reliance on and comfort with generative AI and a recommended tool set from day one
  • Current, permanent work authorization in the country of employment required
  • Reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software
  • Ability to remain stationary for extended periods and operate design and video software on Mac or PC

Benefits

Comp & perks
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you and 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Thousands of Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, scaling in total amount over time
  • 100% virtual remote work from a home office