Customer Marketing Manager

Directive

. Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion .

Posted 10/22/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing strategy, lifecycle engagement, and advocacy programs, with a strong focus on measurable outcomes and collaboration across teams. Proficient in developing targeted campaigns and utilizing marketing automation tools to drive customer retention and account growth.

Highest-signal resume keywords

Customer Marketing StrategyLifecycle MarketingB2B Marketing ExperienceCampaign DevelopmentSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Advocacy ProgramsSegmented Email CampaignsNurture ProgramsCase Studies ProductionKPI ReportingAccount MappingSignal TrackingCommercial ThinkingOperational ExecutionMeasurement and Experimentation

Soft Skills

Cross-Functional CollaborationIndependent WorkCommunication Skills

Tools & Technologies

SalesforceHubSpotMarketing Automation PlatformsSales Engagement Platforms

Industry Keywords

B2B SaaSProfessional ServicesCustomer StorytellingRetentionAdvocacy

About the role

Key responsibilities & impact

Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion
Develop campaign calendars, priorities, and measurable business outcomes
Identify customer advocates and turn results into case studies, testimonials, reviews, references, and customer stories
Develop targeted lifecycle communications and gifting programs
Track job changes and buying signals to reconnect with customer champions, past customers, and relevant contacts
Partner with client services and sales to identify engagement gaps, cross-sell and upsell opportunities, renewals, and account growth
Use account mapping and customer/partner overlap data to identify warm introductions and coordinated account engagement
Build and maintain a customer advocate network and match references to sales opportunities
Build and grow the customer referral program, including campaigns, incentives, follow-up, and pipeline/revenue tracking
Own targeted outreach and nurture campaigns supporting demand generation
Report on KPIs including NRR, expansion pipeline and revenue, advocacy participation, reference influence, and campaign engagement/conversion
Collaborate with internal marketing, client services, sales, customers, and partners

Requirements

What you’ll need

Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, with ownership of programs tied to retention, advocacy, or expansion
Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company
Track record of customer advocacy programs and producing case studies, testimonials, or sales enablement content
Hands-on experience developing segmented email campaigns and nurture programs, from audience selection and copywriting through execution and reporting
Experience partnering with sales and client-facing teams to translate customer insight into campaigns and revenue opportunities
Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms
Familiarity with signal tracking and account mapping software is a plus
Customer storytelling, lifecycle strategy, commercial thinking, operational execution, measurement and experimentation, and cross-functional collaboration
Ability to work independently in a remote environment
Current work authorization and permanent residence in Canada
Reliable internet access and professional background
Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Ability to use a laptop computer, software platforms, and office productivity tools

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual company-wide retreat
Remote work from a home office
PC or Mac available