GEO & SEO Strategist

Directive

. Create custom client strategies and implement best practices to achieve North Star Metrics .

Posted 11/5/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO principles, content strategy, and client relationship management, with a strong focus on achieving measurable marketing goals through data-driven strategies and effective project management.

Highest-signal resume keywords

SEO Principles ImplementationGoogle Analytics ProficiencyProject Management SkillsB2B Tech/SaaS ExperienceContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchOn-Page OptimizationLink BuildingLTV:CAC ModelingCustomer GenerationShare of SERPContent ProductionData AnalysisCampaign OptimizationPerformance Reporting

Soft Skills

Organizational SkillsTime ManagementClient Relationship BuildingProactive CommunicationCollaboration

Tools & Technologies

Google AnalyticsGoogle Search ConsoleSEMRushAhrefsAsanaSlackScreaming Frog

Industry Keywords

Digital MarketingContent MarketingAgency ExperienceB2BSaaSAI and Automation Trends

About the role

Key responsibilities & impact

Create custom client strategies and implement best practices to achieve North Star Metrics
Use client marketing goals, campaigns, and historical performance to optimize and revise strategies throughout the client relationship
Craft creative briefs and compelling content campaigns using competitor and audience insights
Apply LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production practices
Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
Obtain Associate Director approval for goals before presenting them to clients
Ensure planned strategies are executed through project management
Use Asana to create, assign, delegate, and track tasks and deadlines
Partner with Project Managers where applicable to ensure tasks are completed and communicated
Collaborate with content writers and designers to deliver quality content campaigns on time
Serve as the main interface between clients and the internal team
Build client relationships and proactively communicate deliverable timelines, goal progress, roadblocks, growth opportunities, and account changes
Use Slack and shared communication channels between bi-weekly meetings
Report client strategy progress and impact through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
Identify opportunities for client growth through additional service lines, increased budgets, upsells, cross-sells, and referrals
Work closely with the Associate Director when roadblocks affect strategy and goal attainment

Requirements

What you’ll need

Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
Proven organizational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO, and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
Must have established and current work authorization and permanently reside in Canada
Reliable internet access
Ability to operate a laptop computer, software platforms, and office productivity tools
Ability to remain stationary for extended periods and observe and interpret written and/or verbal communication
Ability to perform each essential job duty satisfactorily
Reasonable accommodations may be made for qualified individuals with disabilities

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge (closed December 24 - January 1)
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual Anniversary Trip with peers and executive leadership
Remote work from a home office
PC or Mac available
Employer-established global opportunities, including Canada, Mexico, and the UK, where applicable