Head of Channel Planning

Directive

. Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and integrated performance marketing, with a strong focus on B2B buying journeys and audience insights. Capable of translating complex business objectives into actionable marketing strategies and measurable outcomes.

Highest-signal resume keywords

Strategic PlanningB2B Performance MarketingAudience InsightsPerformance CreativeData Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Performance MarketingCampaign ReportingConversion StrategyMarket ResearchAudience IntelligenceMeasurement FrameworksTest-and-Learn PlansCompetitive AnalysisPerformance Marketing BriefsChannel Plans

Soft Skills

Strong StorytellingSkilled FacilitationOrganization SkillsMentoring AbilityThoughtful Questioning

Tools & Technologies

AI Research ToolsAnalytics ToolsPlanning ToolsPerformance Measurement ToolsAudience Targeting Tools

Industry Keywords

B2B Buying JourneysClient StrategiesDemand GenerationCustomer ExperienceCommercial Priorities

About the role

Key responsibilities & impact

Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights
Map B2B buying journeys, decision points, barriers, and opportunities
Lead integrated strategic planning connecting audience insight, messaging, paid media, performance creative, and conversion experiences
Define audiences, positioning, messaging priorities, channel roles, and sequencing
Coordinate plans across paid search, paid social, display, and video with specialist teams
Apply DiscoverabilityOS™ principles to audience targeting, messaging, and conversion experiences
Write strategic and creative briefs
Partner with design, copy, paid media, landing page, and analytics teams
Facilitate planning workshops and working sessions
Evaluate concepts and plans against strategic briefs
Own strategic planning direction for assigned Performance Marketing engagements
Partner with client success and channel leads to clarify objectives, challenge assumptions, and prioritize opportunities
Present research, recommendations, and integrated plans to clients and senior stakeholders
Lead strategic narratives for pitches and account expansion opportunities
Build alignment across teams and clients, documenting decisions and strategic trade-offs
Translate business objectives into measurement frameworks with shared goals, channel indicators, and learning priorities
Interpret performance across engagement, conversion, lead quality, pipeline, and revenue
Develop test-and-learn plans
Recommend evidence-based adjustments while balancing short-term performance and long-term brand growth
Consider budget, scope, and delivery constraints
Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency
Validate AI outputs and protect confidential client information
Establish repeatable research, briefing, and planning standards
Coach colleagues and improve strategic quality

Requirements

What you’ll need

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business
Demonstrated ownership of complex client strategies
Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy
Ability to independently lead planning engagements and advise senior client stakeholders
Ability to mentor colleagues while remaining hands-on with research and briefing
Strong understanding of brand, demand generation, and customer experience contribution to business growth
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans
Ability to interpret quantitative and qualitative evidence and distinguish meaningful signals from vanity metrics
Hands-on familiarity with research, audience intelligence, analytics, and planning tools
Ability to use AI responsibly for research and synthesis, with independent judgment and source validation
Comfort interpreting campaign reporting and working with analytics specialists to define measurement and learning plans
Strong storytelling and ability to turn complex information into a clear insight, strategic narrative, and actionable brief
Skilled facilitation across clients, performance creative practitioners, paid media specialists, analytics teams, and senior leadership
Confidence asking thoughtful questions, challenging assumptions constructively, and explaining strategic trade-offs
Strong organization and prioritization skills with ability to manage multiple planning workstreams
Must currently reside in the United States
Must be eligible to work in the US now and in the future without sponsorship
Reliable internet access and a professional background
Ability to remain stationary for extended periods and observe and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Company-wide Retreat
100% virtual work from a home office
PC or Mac available