Head of Channel Strategy

Directive

. Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics .

Posted 11/10/2026full-timeRemote • Canada, Mexico, United KingdomLead💰 CA$150,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic planning and integrated performance marketing, with a strong focus on B2B buying journeys and audience insights. Capable of translating business objectives into actionable measurement frameworks and leading cross-functional teams to achieve measurable outcomes.

Highest-signal resume keywords

Strategic PlanningB2B Performance MarketingAudience InsightsPerformance CreativeData Interpretation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic LeadershipCampaign ReportingMeasurement FrameworksConversion StrategyMarket ResearchCompetitive AnalysisPerformance Marketing BriefsTest-and-Learn PlansInsight SynthesisChannel Planning

Soft Skills

StorytellingFacilitationOrganizationPrioritizationMentoring

Tools & Technologies

AI Research ToolsAudience Intelligence ToolsAnalytics ToolsPerformance Marketing PlatformsPlanning Tools

Industry Keywords

B2B Buying JourneysClient StrategiesIntegrated MarketingCommercial PrioritiesGrowth-Focused Business

About the role

Key responsibilities & impact

Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights
Map B2B buying journeys, decision points, barriers, and opportunities
Lead integrated strategic planning connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives
Define audiences, positioning, messaging priorities, channel roles, and sequencing
Partner with paid media, design, copy, landing page, and analytics specialists across paid search, paid social, display, and video
Apply DiscoverabilityOS™ principles within Performance Marketing
Write strategic and creative briefs
Facilitate planning workshops and working sessions
Evaluate concepts and plans against strategic briefs
Own strategic planning direction for assigned Performance Marketing engagements
Present research, recommendations, and integrated plans to clients and senior stakeholders
Lead strategic narratives for pitches and account expansion opportunities
Build alignment across teams and clients and document strategic decisions and trade-offs
Translate business objectives into measurement frameworks and learning priorities
Interpret performance across engagement, conversion, lead quality, pipeline, and revenue
Develop test-and-learn plans and recommend evidence-based adjustments
Consider budget, scope, and delivery constraints
Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency
Validate AI-generated outputs and protect confidential client information
Establish planning standards, coach colleagues, and improve strategic quality

Requirements

What you’ll need

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business
Demonstrated ownership of complex client strategies
Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy
Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on with research and briefing
Strong understanding of how brand, demand generation, and customer experience contribute to business growth
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans
Confidence interpreting quantitative and qualitative evidence and distinguishing meaningful signals from vanity metrics
Hands-on familiarity with research, audience intelligence, analytics, and planning tools
Ability to use AI responsibly for research and synthesis while applying independent judgment and source validation
Comfort interpreting campaign reporting and working with analytics specialists to define measurement and learning plans
Strong storytelling and ability to turn complex information into a clear insight, strategic narrative, and actionable brief
Skilled facilitation across clients, performance creative practitioners, paid media specialists, analytics teams, and senior leadership
Strong organization and prioritization skills, with ability to manage multiple planning workstreams in a fast-paced environment
Must permanently reside in Canada and have established, current Canadian work authorization

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat