Head of Integrated Strategic Planning

Directive

. Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics .

Posted 11/10/2026full-timeRemote • Canada, Mexico, United KingdomLead💰 CA$150,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and integrated performance marketing, with a strong focus on B2B buying journeys and audience insights. Capable of translating business objectives into actionable measurement frameworks while mentoring colleagues and leading cross-functional teams.

Highest-signal resume keywords

Strategic PlanningB2B Performance MarketingAudience InsightsPerformance Marketing BriefsAnalytics Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningPerformance MarketingAudience InsightsConversion StrategyCampaign ReportingMeasurement FrameworksTest-and-Learn PlansCompetitive AnalysisResearch SynthesisChannel Plans

Soft Skills

StorytellingFacilitationOrganizationPrioritizationMentoring

Tools & Technologies

AI ToolsResearch ToolsAnalytics ToolsPerformance Creative ToolsAudience Intelligence Tools

Industry Keywords

B2B MarketingClient StrategiesDemand GenerationCustomer ExperienceIntegrated Marketing

About the role

Key responsibilities & impact

Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights
Map B2B buying journeys, decision points, barriers, and opportunities
Lead integrated strategic planning for Performance Marketing engagements
Define audiences, positioning, messaging priorities, channel roles, and sequencing
Coordinate paid media, performance creative, landing page experiences, analytics, and client business outcomes
Apply DiscoverabilityOS™ principles to audience targeting, messaging, and conversion experiences
Write strategic and creative briefs
Partner with design, copy, paid media, landing page, and analytics teams
Facilitate planning workshops and working sessions
Evaluate concepts and plans against strategic briefs
Own strategic planning direction for assigned engagements
Present research, recommendations, and integrated plans to clients and senior stakeholders
Lead strategic narratives for Performance Marketing pitches and account expansion
Build alignment across teams and clients and document strategic decisions and trade-offs
Translate business objectives into measurement frameworks
Interpret performance across engagement, conversion, lead quality, pipeline, and revenue
Develop test-and-learn plans
Recommend evidence-based adjustments while balancing short-term performance and long-term brand growth
Consider budget, scope, and delivery constraints
Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency
Validate AI outputs and protect confidential client information
Establish research, briefing, and planning standards
Coach colleagues and improve strategic quality
Build client and internal relationships, take ownership of planning priorities, and mentor colleagues

Requirements

What you’ll need

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business
Demonstrated ownership of complex client strategies
Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy
Ability to independently lead planning engagements and advise senior client stakeholders
Ability to mentor colleagues while remaining hands-on with research and briefing
Strong understanding of brand, demand generation, and customer experience contributions to business growth
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans
Confidence interpreting quantitative and qualitative evidence and distinguishing meaningful signals from vanity metrics
Hands-on familiarity with research, audience intelligence, analytics, and planning tools
Ability to use AI responsibly for research and synthesis, with independent judgment and source validation
Comfort interpreting campaign reporting and working with analytics specialists to define measurement and learning plans
Strong storytelling, facilitation, organization, and prioritization skills
Ability to manage multiple planning workstreams in a fast-paced environment
Established and current work authorization and permanent residence in the country of employment for global locations
Reliable internet access and professional background
Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Must be eligible to work in Canada without sponsorship and currently reside in Canada

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual Company-wide Retreat
100% virtual work from a home office
PC or Mac available
Reasonable accommodations for qualified individuals with disabilities