Head of Programmatic

Directive

. Own the expansion of Directive Consulting’s programmatic service offerings .

Posted 11/3/2026full-timeRemote • CanadaLead💰 CA$100,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in programmatic strategy development and execution, with a strong focus on driving growth for B2B/SaaS clients. Proven ability to analyze campaign performance, optimize initiatives, and manage relationships with programmatic partners and vendors.

Highest-signal resume keywords

Programmatic Strategy DevelopmentPeople Management ExperienceDSP Campaign OptimizationProgrammatic Media PlanningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media PlanningCampaign OptimizationKPI EstablishmentMeasurement FrameworksABM ExperienceDSP ExpertiseBudget ManagementClient Growth StrategiesPerformance AnalysisProgrammatic Thought Leadership

Soft Skills

Interpersonal AbilitiesCommunication SkillsAnalytical AbilityAttention to DetailResults-Oriented Mindset

Tools & Technologies

TTDNexxenDV360ZoomSlack

Industry Keywords

Programmatic AdvertisingB2BSaaSAd TechCampaign Performance

About the role

Key responsibilities & impact

Own the expansion of Directive Consulting’s programmatic service offerings
Drive the strategic vision of the programmatic department
Develop and execute comprehensive programmatic strategies
Collaborate with cross-functional teams to align programmatic initiatives with business objectives
Establish KPIs and analyze campaign performance
Provide insights and recommendations for optimization and client growth
Manage relationships with programmatic partners, vendors, and platforms
Act as a programmatic thought leader and share industry knowledge
Support programmatic new business pitches, audits, and presentations
Operate virtually from a home office using Zoom and Slack

Requirements

What you’ll need

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience
Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
Strong understanding of how programmatic and paid and organic channels work together to surpass client KPIs
Proven track record in programmatic media planning and building measurement frameworks
Recent hands-on expertise building and optimizing campaigns in DSPs
Preference for experience with TTD, Nexxen, and DV360
ABM experience
Experience supporting programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and programmatic subject matter expertise
Strong cross-collaboration, interpersonal, and communication abilities
Solid analytical ability and exceptional attention to detail
Results-oriented mindset and ability to balance multiple projects
Must have current work authorization and permanently reside in Canada
Reliable internet access and ability to operate a laptop, software platforms, and office productivity tools

Benefits

Comp & perks

Bonus eligibility
Medical, dental, and vision plans
Disability and life insurance coverage for you and your family
100% employer-paid plan for the employee
50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual Anniversary Trip with peers and executive leadership