Head of Programmatic

Directive

. Own the expansion of the Programmatic service offerings .

Posted 11/3/2026full-timeRemote • United StatesLead💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in programmatic strategy development and execution, with a strong focus on driving growth for B2B/SaaS clients. Proven ability to analyze campaign performance and optimize strategies to exceed client KPIs while managing cross-functional collaboration and stakeholder relationships.

Highest-signal resume keywords

Programmatic Strategy DevelopmentCampaign Optimization in DSPsPeople Management ExperienceB2B/SaaS Programmatic GrowthAnalytical Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media PlanningMeasurement FrameworksCampaign OptimizationKey Performance Indicators AnalysisABM ExperienceClient Growth RecommendationsProgrammatic Solutions ImplementationCross-Functional CollaborationThought Leadership in ProgrammaticBudget Management Over $50k/Month

Soft Skills

Interpersonal AbilitiesCommunication SkillsResults-Oriented MindsetAttention to DetailAbility to Balance Multiple Projects

Tools & Technologies

TTDNexxenDV360DSPsOffice Productivity Tools

Industry Keywords

Programmatic AdvertisingAd TechB2B MarketingSaaSCampaign Performance Analysis

About the role

Key responsibilities & impact

Own the expansion of the Programmatic service offerings
Drive the strategic vision of the department
Develop and implement comprehensive programmatic strategies
Spearhead impactful programmatic strategy creation and execution
Collaborate with cross-functional teams to align programmatic initiatives with business objectives
Establish and analyze key performance indicators
Analyze campaign performance and provide optimization and client-growth recommendations
Manage relationships with programmatic partners, vendors, and platforms
Ensure access to cutting-edge programmatic solutions
Act as a thought leader by sharing industry knowledge and insights
Support programmatic new business pitches, audits, and presentations
Advance the department and learning and development initiatives

Requirements

What you’ll need

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience
Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs
Proven track record in programmatic media planning and building measurement frameworks
Recent hands-on expertise building and optimizing campaigns in DSPs
Preference for experience in TTD, Nexxen, and DV360
ABM experience
Experience supporting programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and programmatic subject matter expertise
Strong cross-collaboration, interpersonal, and communication abilities
Solid analytical ability and exceptional attention to detail
Results-oriented mindset and ability to balance multiple projects
Must have established and current US work authorization and permanently reside in the United States for this role
Ability to operate a laptop computer, software platforms, and office productivity tools
Reliable internet access and a professional background
Ability to remain stationary for extended periods and interpret written and verbal communication

Benefits

Comp & perks

Medical, dental, vision plans
Disability and life insurance coverage for you and your family
100% employer-paid plan for you
50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership
Remote-first work from home office
PC or Mac available
Global opportunities where established businesses include Canada, Mexico, and the UK