Head of Strategy – Planning

Directive

. Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and integrated performance marketing, with a strong focus on B2B buying journeys and audience insights. Capable of translating business objectives into actionable measurement frameworks and leading cross-functional teams to achieve measurable outcomes.

Highest-signal resume keywords

Strategic PlanningB2B Performance MarketingAudience InsightsPerformance CreativeData Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic LeadershipCampaign Data AnalysisConversion StrategyMarket ResearchPerformance Marketing BriefsTest-and-Learn PlansMeasurement FrameworksCompetitive AnalysisChannel AlignmentClient Strategy Ownership

Soft Skills

StorytellingFacilitationOrganizationPrioritizationMentoring

Tools & Technologies

Analytics ToolsResearch ToolsAI ToolsPerformance Marketing PlatformsOffice Productivity Tools

Industry Keywords

B2B Buying JourneysIntegrated Performance MarketingClient EngagementDemand GenerationCustomer Experience

About the role

Key responsibilities & impact

Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights
Map B2B buying journeys, decision points, barriers, and opportunities
Lead integrated strategic planning for Performance Marketing engagements
Define audience, positioning, messaging priorities, channel roles, and sequencing
Coordinate paid search, paid social, display, video, performance creative, landing pages, and analytics
Apply DiscoverabilityOS™ principles to targeting, messaging, and conversion experiences
Write strategic and creative briefs
Partner with design, copy, paid media, landing page, analytics, client success, and channel teams
Facilitate planning workshops and align stakeholders
Evaluate concepts and plans against strategic briefs
Own strategic planning direction for assigned engagements
Present research, recommendations, and integrated plans to clients and senior stakeholders
Lead strategic narratives for pitches and account expansion opportunities
Translate business objectives into measurement frameworks and learning priorities
Interpret performance across engagement, conversion, lead quality, pipeline, and revenue
Develop test-and-learn plans and recommend evidence-based adjustments
Consider budgets, scope, and delivery constraints
Use AI and research tools for insight synthesis and competitive analysis while protecting confidential information
Establish planning standards and coach colleagues
Build relationships, understand assigned clients and audiences, and improve research, channel alignment, and conversion journeys

Requirements

What you’ll need

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business
Demonstrated ownership of complex client strategies
Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy
Ability to independently lead planning engagements and advise senior client stakeholders
Ability to mentor colleagues while remaining hands-on with research and briefing
Strong understanding of brand, demand generation, and customer experience contribution to business growth
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans
Ability to interpret quantitative and qualitative evidence and distinguish meaningful signals from vanity metrics
Hands-on familiarity with research, audience intelligence, analytics, and planning tools
Ability to use AI responsibly for research and synthesis, with independent judgment and source validation
Comfort interpreting campaign reporting and working with analytics specialists on measurement and learning plans
Strong storytelling, facilitation, organization, and prioritization skills
Ability to manage multiple planning workstreams in a fast-paced environment
Current work authorization and permanent residence in the country for global locations
Must be able to operate a laptop, software platforms, and office productivity tools
Must be able to remain stationary for extended periods and interpret written/verbal communication
Must have reliable internet access and a professional background
US work eligibility without sponsorship and current US residence (application requirements)

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Birthday off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual company-wide retreat
100% virtual work from a home office
Potential bonus eligibility