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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in programmatic media planning, campaign optimization, and strategic growth initiatives, particularly within B2B/SaaS environments. Proven ability to analyze performance metrics and drive collaboration across teams to enhance digital advertising capabilities.
Highest-signal resume keywords
Programmatic Media PlanningCampaign Optimization in DSPsPeople Management ExperienceB2B/SaaS Programmatic GrowthKPI Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic Strategy DevelopmentCampaign Performance AnalysisMeasurement Framework BuildingABM ExperienceDigital Advertising Capabilities
Soft Skills
Cross-CollaborationInterpersonal CommunicationAttention to DetailResults-Oriented MindsetProject Management
Tools & Technologies
TTDNexxenDV360DSPs
Industry Keywords
Programmatic AdvertisingDigital AdvertisingAd TechB2BSaaS
About the role
Key responsibilities & impact- Own the expansion of Directive Consulting’s programmatic service offerings
- Drive the strategic vision of the Programmatic department
- Develop and implement comprehensive programmatic strategies
- Enhance the organization’s digital advertising capabilities
- Collaborate with cross-functional teams to align programmatic initiatives with business objectives
- Establish and analyze KPIs
- Analyze campaign performance and provide insights and recommendations for optimization and client growth
- Manage relationships with programmatic partners, vendors, and platforms
- Foster collaboration and ensure access to cutting-edge solutions
- Act as a thought leader and share industry knowledge to inform decisions and strategy
- Support programmatic new business pitches, audits, and presentations
Requirements
What you’ll need- 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
- 2+ years of demonstrated people management experience
- Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
- Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs
- Proven track record in programmatic media planning and building measurement frameworks
- Recent hands-on expertise building and optimizing campaigns in DSPs
- Preference for experience with TTD, Nexxen, and DV360
- ABM experience
- Experience supporting programmatic new business pitches, including audits and presentations
- Ability to provide clear POVs and programmatic subject matter expertise
- Strong cross-collaboration, interpersonal, and communication abilities
- Solid analytical ability, exceptional attention to detail, and results-oriented mindset
- Ability to balance multiple projects effectively
- Established and current work authorization and permanent residence in the country for global locations
- Reliable internet access
- Ability to remain stationary for extended periods and interpret written/verbal communication
Benefits
Comp & perks- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO (2-week minimum)
- Paid company holidays
- Birthday off
- End of Year Recharge, with closure from December 24 to January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual anniversary trip with peers and executive leadership
- Remote work from a home office
- Laptop computer (PC or Mac available)
