Senior Marketing Operations Manager

Directive

. Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic .

Posted 10/27/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM architecture and marketing operations, with a strong focus on Salesforce and HubSpot management, lead routing, attribution strategy, and data integrity. Proven ability to analyze performance metrics and optimize marketing programs while managing MarTech budgets and vendor relationships.

Highest-signal resume keywords

Salesforce AdministrationHubSpot ManagementLead Routing ToolsAttribution StrategyMarTech Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce AdministrationHubSpot ExperienceLead RoutingAttribution ModelsFunnel ReportingData Integrity ManagementEmail MarketingWorkflow OptimizationPerformance ReportingProcess Documentation

Soft Skills

Cross-Functional CollaborationPresentation SkillsProblem-SolvingTeamworkAdaptability

Tools & Technologies

LeanDataChili PiperGongGoogle SheetsZapier

Certifications & Qualifications

HubSpot CertificationSalesforce Certification

Industry Keywords

B2B Marketing OperationsRevenue OperationsMarTech StackCustomer Data ManagementConversion Tracking

About the role

Key responsibilities & impact

Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic
Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce
Own attribution strategy, source tracking, lead source governance, marketing influence tagging, and offline conversion tracking
Report weekly and monthly on full-funnel performance against goals, including conversion rates, pacing, and year-over-year context
Maintain the Growth Dashboard and MoM/QoQ trackers
Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic
Own email marketing, including newsletters, promotional sends, nurture programs, segmentation, build, QA, scheduling, A/B testing, reporting, deliverability, and sender health
Build and optimize inbound and outbound programs, follow-up strategies, workflows, suppression logic, and signal-based campaigns
Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation decisions, and monthly actuals versus forecast
Partner with marketing on campaigns, thought leadership, webinar operations, event lists, benchmark data, and standardized Salesforce campaign setup
Support sales and leadership with pipeline, channel influence, and spend allocation analysis
Train Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong
Maintain operations documentation, process diagrams, and how-tos
Maintain customer data supporting retention and expansion, including contact tracking, CSAT and reference workflows, and CRM adoption
Design and enforce pipeline stages, entry and exit criteria, and stage-by-stage goals based on historical conversion rates

Requirements

What you’ll need

5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
Experience building or rebuilding an ops function
Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader
Deep HubSpot experience, including workflows, lists, properties, forms, and integrations
Hands-on experience with lead routing and scheduling tools such as LeanData and Chili Piper
Strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms
Ability to build funnel reporting and pacing models in Salesforce and Google Sheets
Experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier
Ability to turn cross-functional requests into clean systems and protect reporting integrity
Comfort operating as a team of one
Experience managing vendor relationships, renewals, and MarTech budgets
Confidence presenting performance and recommendations to executive leadership
Must have established and current work authorization and permanently reside in the country of employment
Must be able to operate a laptop computer, software platforms, and office productivity tools
Must be able to remain stationary for extended periods
Must be able to observe and interpret written and verbal communication
Must have reliable internet access and a professional background
HubSpot and/or Salesforce certification is a plus, but not required
Bonus points for AI agents or LLMs and agency or professional services experience

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge (closed December 24 - January 1)
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual company-wide retreat
Remote work from a home office
PC or Mac available
Reasonable accommodations for qualified individuals with disabilities