Senior Programmatic Manager

Directive

. Own the expansion of Directive Consulting’s programmatic service offerings .

Posted 11/3/2026full-timeRemote • CanadaSenior💰 CA$100,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in programmatic media planning, campaign optimization, and strategic growth initiatives, particularly within B2B/SaaS environments. Proven ability to lead cross-functional teams, manage programmatic partnerships, and deliver insights for continuous improvement.

Highest-signal resume keywords

Programmatic Media PlanningCampaign Optimization in DSPsPeople Management ExperienceB2B/SaaS Programmatic GrowthProgrammatic Subject Matter Expertise

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Programmatic StrategiesKPI EstablishmentCampaign Performance AnalysisMeasurement FrameworksABM ExperienceBudget Management Over $50k/MonthCross-CollaborationAnalytical AbilityAttention to DetailResults-Oriented Mindset

Soft Skills

Interpersonal AbilitiesCommunication SkillsAbility to Balance Multiple Projects

Tools & Technologies

TTDNexxenDV360DSPsOffice Productivity Tools

Industry Keywords

Programmatic AdvertisingAd TechAdvertising AgenciesPublishersClient Growth

About the role

Key responsibilities & impact

Own the expansion of Directive Consulting’s programmatic service offerings
Drive the strategic vision of the programmatic department
Develop and implement comprehensive programmatic strategies
Collaborate with cross-functional teams to align programmatic initiatives with business objectives
Establish KPIs and analyze campaign performance
Provide insights and recommendations for continuous optimization and client growth
Manage relationships with programmatic partners, vendors, and platforms
Act as a thought leader and share industry knowledge and insights
Support programmatic new business pitches, audits, and presentations
Advance programmatic department capabilities and learning and development

Requirements

What you’ll need

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience
Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
Strong understanding of how programmatic and paid and organic channels work together
Proven track record in programmatic media planning and building measurement frameworks
Recent hands-on expertise building and optimizing campaigns in DSPs
Preference for experience with TTD, Nexxen, and DV360
ABM experience
Experience supporting programmatic new business pitches, including audits and presentations
Programmatic subject matter expertise
Strong cross-collaboration, interpersonal, and communication abilities
Solid analytical ability and exceptional attention to detail
Results-oriented mindset and ability to balance multiple projects
Established and current work authorization in Canada
Permanent residence in Canada
Reliable internet access and professional background
Ability to operate a laptop, software platforms, and office productivity tools
Ability to remain stationary for extended periods and interpret written and verbal communication

Benefits

Comp & perks

Bonus eligibility
Medical, dental, vision, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip with peers and executive leadership
Remote work from a home office
PC or Mac available