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Directive

Senior Programmatic Strategist

Directive

. Manage programmatic clients day to day .

Posted 9/25/2026full-timeRemote • United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Manage programmatic clients day to day
  • Build, optimize, and report on campaigns across programmatic channels including Display, Native, Video, and Audio
  • Collaborate with internal teams to create media strategies aligned with client objectives
  • Leverage first-party and third-party data for audience targeting and segmentation
  • Develop and implement campaigns across DSPs such as DV360 and The Trade Desk
  • Monitor and optimize campaigns to achieve performance and pacing goals
  • Generate and analyze performance reports with actionable insights and recommendations
  • Troubleshoot campaign performance and delivery issues
  • Coordinate with creative, analytics, and account teams for cohesive campaign execution
  • Serve as primary client contact and provide campaign performance updates and strategy adjustments
  • Present campaign plans, performance reports, and strategic recommendations to clients
  • Support NSM attainment and CSAT goals

Requirements

What you’ll need
  • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
  • Bonus B2B experience
  • Hands-on expertise in media buying, including building and optimizing campaigns in DSPs
  • Preference for experience with The Trade Desk (TTD) and DV360
  • Proven track record in programmatic media planning and buying
  • Experience building measurement frameworks to evaluate campaign success
  • Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs
  • Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
  • Strong cross-collaboration skills and excellent interpersonal and communication abilities
  • Solid analytical ability and exceptional attention to detail
  • Results-oriented mindset and ability to balance multiple projects effectively
  • Ability to operate a laptop, computer software platforms, and office productivity tools
  • Reliable internet access
  • Professional background
  • Ability to remain stationary for extended periods
  • Ability to observe and interpret written and/or verbal communication
  • Must reside in the United States
  • Must be legally authorized to work in the United States

Benefits

Comp & perks
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you and 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Gympass
  • Unlimited PTO (2-week minimum)
  • Paid company holidays
  • Birthday off
  • End of Year Recharge (closed December 24 - January 1)
  • Paid parental leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, scaling in total amount over time
  • Annual anniversary trip with peers and executive leadership
  • Remote work from a home office
  • Laptop computer (PC or Mac available)
  • Reasonable accommodations for qualified individuals with disabilities