Senior Revenue Operations Manager

Directive

. Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic .

Posted 10/27/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM architecture and marketing operations, with a strong focus on Salesforce and HubSpot management, data integrity, and performance reporting. Capable of building and optimizing marketing programs while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

Advanced Salesforce AdministrationDeep HubSpot ExperienceAttribution Models UnderstandingLead Source GovernanceMarTech Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ArchitectureLead RoutingData Integrity ProtectionFunnel ReportingA/B TestingWorkflow OptimizationValidation RulesCustom ObjectsPerformance ReportingOffline Conversion Tracking

Soft Skills

Cross-Functional CollaborationPresentation SkillsTraining and Mentoring

Tools & Technologies

SalesforceHubSpotLeanDataChili PiperGongGoogle SheetsZapierInstantlyUserGems

Certifications & Qualifications

HubSpot CertificationSalesforce Certification

Industry Keywords

B2B Go-To-Market SystemsMarketing OperationsRevenue OperationsMarTech StackData Loader

About the role

Key responsibilities & impact

Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic
Run end-to-end lead routing and scheduling across LeanData, Chili Piper, HubSpot, and Salesforce
Own attribution strategy, source tracking, lead source governance, marketing influence tagging, and offline conversion tracking
Report weekly and monthly on full-funnel performance, conversion rates, pacing, and year-over-year context
Maintain the Growth Dashboard and MoM/QoQ trackers
Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic
Own newsletters, promotional sends, nurture programs, segmentation, QA, scheduling, A/B testing, reporting, deliverability, and sender health
Build and optimize inbound and outbound programs, workflows, suppression logic, and signal-based campaigns
Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation, and spend forecasting
Partner with marketing on campaigns, thought leadership, webinars, event lists, benchmark data, and Salesforce campaign setup
Support sales and leadership with pipeline, channel influence, and spend allocation analysis
Train Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong
Maintain operations documentation, process diagrams, and how-to guides
Maintain customer data supporting retention and expansion
Design and enforce pipeline stages, criteria, and stage-by-stage goals
Work cross-functionally with sales, executive leadership, finance, marketing, and client-facing teams

Requirements

What you’ll need

5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
Experience building or rebuilding an operations function
Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader
Deep HubSpot experience, including workflows, lists, properties, forms, and integrations
Hands-on experience with LeanData and Chili Piper
Strong understanding of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms
Ability to build funnel reporting and pacing models in Salesforce and Google Sheets
Experience with Gong, Gong Engage, Instantly, UserGems, and Zapier
Experience managing vendor relationships, renewals, and MarTech budgets
Ability to present performance and recommendations to executive leadership
Current work authorization and permanent residence in Canada
Reliable internet access and a professional background
Ability to remain stationary for extended periods and interpret written and verbal communication
HubSpot and/or Salesforce certification is a plus, but not required
Experience using AI agents or LLMs and agency or professional services experience are bonuses

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual company-wide retreat
100% virtual work from a home office
PC or Mac available