SEO Strategist

Directive

. Create custom client strategies and implement best practices to achieve NSMs .

Posted 10/22/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO principles, content strategy, and client relationship management, with a strong focus on data-driven decision-making and project execution. Proficient in utilizing analytics tools to optimize marketing strategies and enhance client outcomes.

Highest-signal resume keywords

SEO Principles ImplementationGoogle Analytics ProficiencyClient Relationship ManagementProject Management SkillsB2B Tech/SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchOn-Page OptimizationLink BuildingContent StrategyData Analysis

Soft Skills

Client-Facing CommunicationOrganizational SkillsTime Management

Tools & Technologies

Google Search ConsoleSEMRushAhrefsScreaming FrogAsana

Industry Keywords

Agency ExperienceB2BSaaSMarketing AutomationAI Trends

About the role

Key responsibilities & impact

Create custom client strategies and implement best practices to achieve NSMs
Use client marketing goals, campaigns, and historical performance to optimize strategies over the client lifecycle
Work with the Associate Director to address roadblocks affecting strategy and goal attainment
Craft creative briefs and compelling content campaigns using competitor and audience insights
Apply LTV:CAC modeling, customer generation, share of SERP, and content production practices
Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
Obtain Associate Director approval before presenting goals to clients
Manage strategy execution and clarify ownership of tasks across Directive and client teams
Delegate and track tasks in Asana, coordinating with Specialists, clients, and Project Managers
Collaborate with content writers and designers to deliver high-quality content campaigns on time
Serve as the main interface between clients and internal teams
Build client relationships and proactively communicate timelines, progress, roadblocks, growth opportunities, and account changes
Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence
Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
Identify opportunities for service-line growth, increased budgets, upsells, cross-sells, and referrals

Requirements

What you’ll need

Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
Strong client-facing communication skills and ability to own stakeholder relationships
Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
Proven organizational, project management, and time management skills
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
Must reside permanently in Canada and have established, current authorization to work there
Ability to operate a laptop, software platforms, and office productivity tools
Reliable internet access and professional background
Ability to remain stationary for extended periods and observe and interpret written/verbal communication

Benefits

Comp & perks

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Gympass
Unlimited PTO (2-week minimum)
Paid company holidays
Birthday off
End of Year Recharge, closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual anniversary trip with peers and executive leadership
Remote work from a home office
PC or Mac available
Set living wage at Directive