Strategist, Paid Media, Ecommerce

Directive

. Lead Shopping, paid search, and paid social strategy and execution for mid-market and enterprise B2B manufacturers and distributors .

Posted 11/6/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid media strategies, particularly in Shopping and paid social for B2B environments, while effectively managing client relationships and driving revenue outcomes. Proficient in utilizing various tools and platforms to optimize campaign performance and reporting.

Highest-signal resume keywords

Paid Media ManagementShopping Campaign DevelopmentFeedonomics FluencyClient Strategy ExecutionB2B Audience Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search StrategyPaid Social StrategyChannel Performance AnalysisP&L Impact TranslationCross-Channel MeasurementEcommerce AttributionTaxonomy ManagementCustom Label UsageAudience Architecture DesignReporting and Analytics

Soft Skills

Strong CommunicationConsultative Sales ApproachClient Relationship ManagementPresentation SkillsTeam Collaboration

Tools & Technologies

FeedonomicsGoDataFeedProductsupChannableAmazon Seller CentralAmazon Vendor CentralGoogle AdsMicrosoft AdsMeta AdsLinkedIn Ads

Industry Keywords

B2B MarketingHigh-SKU Catalog ManagementEcommerce StrategyChannel Conflict ManagementClient Engagement

About the role

Key responsibilities & impact

Lead Shopping, paid search, and paid social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Own diagnosis, roadmaps, and revenue outcomes for assigned client accounts
Lead strategy calls, proposal calls, and quarterly business reviews
Translate channel performance into P&L impact for client executives
Direct feed strategy, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom label usage
Build Shopping and Performance Max campaigns for B2B buyer behavior
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok
Design B2B audience and targeting architecture using CRM and first-party lists, customer match, account-based audiences, and lookalike strategies
Direct creative strategy and testing roadmaps with Specialists and the design team
Own cross-channel measurement and attribution tied to ecommerce and CRM outcomes
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting connecting channel performance to revenue outcomes
Proactively flag channel conflict, feed degradation, reseller activity, and Buy Box loss
Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on Commerce Architecture / ChannelOS
Achieve NSM attainment, CSAT, account retention, and quarterly methodology contribution goals

Requirements

What you’ll need

4+ years managing paid media
2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics, GoDataFeed, Productsup, Channable, or equivalent
Hands-on fluency in Amazon Seller Central and/or Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and setting strategy while executing with Director support
Strong written and verbal communication
Comfort presenting to C-suite buyers
Comfort working in a consultative sales motion
Ability to contribute to audit and proposal work
Must currently reside in Canada
Must be legally authorized to work in Canada
Reliable internet access
Ability to remain stationary for extended periods
Ability to observe and interpret written and/or verbal communication
Ability to operate a laptop, software platforms, and office productivity tools

Benefits

Comp & perks

Medical, dental, and vision plans
Disability and life insurance coverage for you and your family
100% employer-paid plan for the employee and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO with a 2-week minimum
Paid company holidays
Birthday off
End of Year Recharge, with company closure December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual company-wide retreat
100% virtual work from a home office
PC or Mac available
Reasonable accommodations for qualified individuals with disabilities