Strategist, Paid Media & Shopping

Directive

. Lead Shopping, paid search, and paid social strategy and execution for mid-market and enterprise B2B manufacturers and distributors .

Posted 11/6/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid media strategies, particularly in Shopping and paid social for B2B environments, while effectively managing client relationships and driving revenue outcomes. Proficient in utilizing tools like Feedonomics and Amazon Seller Central to optimize campaign performance and audience targeting.

Highest-signal resume keywords

Paid Media ManagementFeedonomics ExpertiseB2B Audience TargetingClient Relationship ManagementPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search StrategyShopping Campaign DevelopmentP&L Impact AnalysisCross-Channel Exclusion LogicAttribution MeasurementAmazon DSP KnowledgeTaxonomy EnrichmentDynamic Creative TestingCRM ActivationAccount-Based Audiences

Soft Skills

Strong CommunicationConsultative Sales ApproachClient Presentation Skills

Tools & Technologies

FeedonomicsGoDataFeedAmazon Seller CentralMicrosoft AdvertisingMeta AdvertisingLinkedIn AdvertisingTikTok Advertising

Industry Keywords

B2B ManufacturingHigh-SKU CatalogChannel Conflict ManagementRevenue OutcomesClient Engagement

About the role

Key responsibilities & impact

Lead Shopping, paid search, and paid social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Own diagnosis, roadmap, and revenue outcomes for assigned client accounts
Lead strategy calls, proposal calls, and quarterly business reviews
Translate channel performance into P&L impact for client executives
Direct feed strategy in Feedonomics, GoDataFeed, or equivalent, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels
Build Shopping and Performance Max campaigns for B2B buyer behavior
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok
Design B2B audience and targeting architecture, including CRM and first-party list activation, customer match, account-based audiences, and lookalikes
Direct creative strategy and testing roadmaps using product catalog ads, dynamic creative, and video
Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting connecting channel performance to revenue outcomes
Proactively flag channel conflict, feed degradation, reseller activity, and Buy Box loss
Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on Commerce Architecture / ChannelOS
Achieve NSM attainment, CSAT above 4.5, account retention above 90%, and at least one methodology contribution per quarter

Requirements

What you’ll need

4+ years managing paid media
2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics, GoDataFeed, Productsup, Channable, or equivalent
Experience with Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and setting strategy while executing with Director support
Strong written and verbal communication
Comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion
Ability to contribute to audit and proposal work
Established and current work authorization in the country of residence
Permanent residence in Canada for this role
Reliable internet access
Ability to remain stationary for extended periods and interpret written/verbal communication

Benefits

Comp & perks

Medical, dental, vision, disability, and life insurance coverage for you and your family
100% employer-paid plan for the employee and 50% employer contribution for dependents in the US, Canada, and Mexico
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO with a 2-week minimum
Paid company holidays
Birthday off
End-of-year recharge from December 24 to January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual company-wide retreat
100% virtual work from a home office
PC or Mac laptop availability