Strategist, Shopping & Marketplace

Directive

. Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors .

Posted 11/6/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading Shopping and Paid Search & Social strategies for B2B manufacturers and distributors, with a strong focus on revenue outcomes and client engagement. Proficient in managing paid media campaigns and utilizing tools like Feedonomics and Amazon Seller Central to optimize performance.

Highest-signal resume keywords

Paid Media ManagementFeedonomics ExpertiseB2B Strategy DevelopmentClient CommunicationAmazon Seller Central Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Shopping Campaign DevelopmentPerformance Max CampaignsCross-Channel StrategyAudience Targeting ArchitectureMeasurement and AttributionP&L Impact AnalysisTaxonomy and Attribute MappingConsultative Sales ApproachReporting and AnalyticsClient Engagement Frameworks

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsConsultative ApproachClient Relationship Management

Tools & Technologies

FeedonomicsGoDataFeedAmazon Seller CentralMicrosoft AdvertisingMeta AdvertisingLinkedIn AdvertisingTikTok AdvertisingProductsupChannableCRM Systems

Industry Keywords

B2B MarketingHigh-SKU Catalog ManagementEcommerce StrategyChannel Conflict ManagementRevenue Optimization

About the role

Key responsibilities & impact

Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Own diagnosis, roadmap, and revenue outcomes for assigned client accounts
Lead strategy calls, proposal calls, and quarterly business reviews
Translate channel performance into P&L impact for client executives
Direct feed strategy in Feedonomics, GoDataFeed, or equivalent, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels
Build Shopping and Performance Max campaigns aligned with B2B buyer behavior
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok
Design B2B audience and targeting architecture using CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy
Direct creative strategy and testing roadmaps with Specialists and the design team
Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting connecting channel performance to revenue outcomes
Proactively flag channel conflict, feed degradation, reseller activity, and Buy Box loss
Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on Commerce Architecture / ChannelOS evolution
Achieve 100% NSM attainment, CSAT above 4.5, account retention above 90%, and at least one methodology contribution per quarter

Requirements

What you’ll need

4+ years managing paid media
2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics, GoDataFeed, Productsup, Channable, or equivalent
Experience with Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and setting strategy while executing with Director support
Strong written and verbal communication
Comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion
Ability to contribute to audit and proposal work
Current work authorization and permanent residence in Canada for this role

Benefits

Comp & perks

Competitive base salary
Medical, dental, vision, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO with a 2-week minimum
Paid company holidays
Birthday off
End of Year Recharge, with the company closed December 24–January 1
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, scaling in total amount over time
Annual company-wide retreat
100% virtual work from a home office
PC or Mac available