Performance Creative Strategist, Graphic, Video & AI Designer

DirectMeds

. Develop 10–20+ new concepts and angles across 4–8+ products weekly .

Posted 9/30/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing high volumes of performance-driven ad creative across multiple platforms, utilizing AI tools and data analysis to optimize campaigns. Proficient in copywriting, visual design, and understanding customer psychology to create compelling concepts that drive paid acquisition.

Highest-signal resume keywords

Performance Creative ProductionAI Image, Video, and Copy ToolsMeta Ads ManagerStrong Copywriting InstinctsDTC Health and Wellness Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Concept DevelopmentData AnalysisCreative IterationVisual Design SkillsUnderstanding of Hooks and LeadsUGC and VSL CreationPerformance Data InterpretationHigh Volume Ad ProductionCustomer Research AnalysisCreative Brief Writing

Soft Skills

Strategic ThinkingCollaboration with Media BuyersOrganizational SkillsAbility to Work IndependentlyQuick Decision-Making

Tools & Technologies

Adobe Creative SuiteMeta Ads ManagerTikTok Creative CenterGoogle/YouTubeTriple WhaleCapCut

Industry Keywords

DTCHealthWellnessTelehealthSupplementsBeautyNutraDirect-Response MarketingPaid AcquisitionCreative Strategy

About the role

Key responsibilities & impact

Develop 10–20+ new concepts and angles across 4–8+ products weekly
Produce 80+ finished, launch-ready ad assets across statics, video, and variations
Turn winning concepts into iterations with new hooks, headlines, formats, sizes, personas, and offers
Deliver launch-ready creative in hours rather than days
Maintain quality, brand standards, and compliance
Build and ship high weekly volumes of static and video ads across multiple products
Use AI and other creative tools to multiply output while preserving strategic thinking
Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
Work directly with media buyers to analyze performance and set testing priorities
Kill weak ideas quickly based on data
Create concepts for advertorials, listicles, PDPs, and ad VSLs, matching angles to landing pages and offers
Brief video editors and other creative resources
Write production briefs including scripts, budgets, production details, and creative direction
Maintain an organized creative library and naming system
Report to the VP Creative / CMO

Requirements

What you’ll need

Portfolio of performance creative work required
Proven ability to produce high volumes of ad creative on tight timelines
Hands-on skill with AI image, video, and copy tools
Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
Experience with concepts that have spent $100K+/month
Track record of ads that drove actual paid acquisition
Strong understanding of Meta buying and creative volume and diversity for scaling
Strong copywriting instincts and excellent visual design skills
Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
Ability to run a creative pod without constant founder hand-holding
Mastery of Meta, TikTok, YouTube, Reddit, and Native ad creation and strategy
Understanding of Meta creative strategy and awareness levels
Understanding of hooks, leads, mechanisms, and belief shifts
Understanding of UGC, statics, VSLs, advertorials, PDPs, and presells
Ability to analyze winning ads and identify underlying patterns
Ability to read performance data, spot winners, and iterate quickly
Reliable personal laptop or desktop computer before start date
High-speed internet connection before start date
Portfolio must include paid social statics and video, performance context, winning-concept iterations, and AI-assisted work examples
Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
Meta Ads Manager and Meta Ad Library
TikTok Creative Center
Google/YouTube and Reddit
Triple Whale

Benefits

Comp & perks

Performance bonuses at various performance milestones
Medical and Dental Insurance
Flex Time off after 90 days
Creative freedom
Proprietary AI creative tool provided for daily use