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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in pricing strategy and revenue management, with a strong focus on financial modeling, business-case development, and the ability to lead complex pricing initiatives across a multi-product portfolio. Proven leadership in developing high-performing teams and establishing governance processes to drive pricing decisions and outcomes.
Highest-signal resume keywords
Pricing StrategyFinancial ModelingRevenue ManagementPeople LeadershipPricing Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pricing StrategyFinancial ModelingBusiness-Case DevelopmentPricing ConstructsRevenue ManagementCustomer Lifetime ValueChurn AnalysisElasticity EvaluationPerformance MeasurementGovernance Processes
Soft Skills
LeadershipJudgmentAttention to DetailCommunicationProblem-Solving
Industry Keywords
Subscription PricingTelecommunicationsMediaEntertainmentRecurring-Revenue Business
About the role
Key responsibilities & impact- Lead pricing strategy, planning, and execution across DIRECTV’s residential video portfolio
- Lead a team of three pricing professionals
- Oversee annual price increases, acquisition and rack-rate pricing, promotional roll-offs, new package pricing, ancillary fees, and other customer bill changes
- Establish business-case standards and pricing governance balancing revenue, margin, acquisition, churn, and long-term customer value
- Develop pricing roadmaps and lead complex initiatives from strategic evaluation through implementation and performance measurement
- Lead annual and in-year price management, including strategy, modeling, recommendations, execution, timing, magnitude, sequencing, and customer allocation
- Maintain an integrated roadmap of customer bill changes and manage operational dependencies and churn risks
- Own pricing architecture across packages, genre packs, add-ons, premium services, hardware, and portfolio components
- Evaluate pricing for new packages, products, features, services, and major revenue or cost-recovery levers
- Monitor competitive pricing, promotional constructs, package composition, and perceived value
- Evaluate pricing constructs, elasticity, roll-off behavior, and margin impact
- Build and oversee financial models, business cases, scenarios, and sensitivities
- Measure post-launch performance against approved business cases
- Establish pricing governance, approval processes, decision rights, and documentation standards
- Coordinate proposed recurring or one-time customer bill changes
- Present pricing strategies and recommendations to senior and executive leadership
- Lead, coach, and develop pricing analysts and specialists
- Establish team roles, priorities, performance expectations, and development plans
- Build cross-functional partnerships and maintain accountability for pricing recommendations and outcomes
Requirements
What you’ll need- Extensive experience in pricing strategy, revenue management, product strategy, or a related discipline, preferably within subscription, telecommunications, media, entertainment, or another recurring-revenue business
- Demonstrated experience leading large-scale price changes from initial strategy and financial modeling through implementation and performance measurement
- Strong understanding of subscription pricing constructs, including introductory pricing, rack rates, promotional guarantees, roll-offs, fees, discounts, and everyday pricing
- Experience evaluating new product or package pricing and managing pricing relationships across a multi-product portfolio
- Advanced financial modeling and business-case development skills
- Strong understanding of revenue, margin, churn, acquisition, customer lifetime value, and P&L impact
- Ability to translate complex analyses into clear recommendations, decisions, and executive-level presentations
- Ability to identify execution risks and coordinate complex initiatives across Finance, Product, Marketing, Technology, Billing, Sales, Care, Legal, and Communications
- Strong understanding of pricing analytics, competitive intelligence, customer segmentation, elasticity, and post-launch performance measurement
- Experience establishing governance processes, analytical standards, and decision frameworks
- Proven people-leadership experience, including developing high-performing analytical teams
- Excellent judgment and attention to detail
- Ability to operate effectively in ambiguity, independently establish priorities, and execute a multi-month strategic roadmap with limited oversight
- Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field
- May require a background check due to routine access to DIRECTV and DIRECTV customer proprietary data
- Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law
- Must be located in the United States, excluding Alaska
Benefits
Comp & perks- Less than 5% travel (approximately twice/year to Los Angeles, CA)
- Base salary with market-competitive compensation structure
- Bonus and benefits included in total compensation package (amounts not specified)