Director, Product Marketing – Retention Strategy

DIRECTV

. Set and own the 6–12-month strategic direction for the retention strategy department, aligning it with company and revenue goals .

Posted 10/7/2026full-timeRemote • United StatesLead💰 $134,363 - $244,036 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive retention strategies that align with business goals, utilizing advanced analytics and omnichannel approaches to drive customer engagement and reduce churn. Proven leadership in managing teams and mentoring marketing talent while delivering measurable business outcomes.

Highest-signal resume keywords

Retention Strategy DevelopmentCampaign Performance AnalyticsBudget ManagementTeam Leadership and DevelopmentCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention StrategyCohort AnalysisMarketing Measurement FrameworksForecasting ModelsChurn Reduction Strategies

Soft Skills

Executive CommunicationProblem SolvingInfluencing Skills

Certifications & Qualifications

Bachelor's Degree in MarketingMBA

Industry Keywords

Omnichannel RetentionGo-To-Market StrategiesMarket TrendsCustomer SegmentationFinancial Decision Making

About the role

Key responsibilities & impact

Set and own the 6–12-month strategic direction for the retention strategy department, aligning it with company and revenue goals
Direct comprehensive retention strategies across multiple product lines
Evaluate emerging business needs and market trends and translate insights into actionable marketing initiatives
Design and manage a test-and-learn framework for retention offer strategies
Conduct advanced cohort analyses and develop differentiated strategies for customer segments
Own retention initiatives from ideation and business case development through finance approvals, operational execution, and post-launch performance readouts
Build and maintain forecasting models for retention initiatives and churn-reduction goals
Apply omnichannel retention expertise across chat, digital/self-service, and live-agent channels
Partner with the Care organization and participate in call listenings
Lead, develop, and directly manage a team of retention professionals

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus
5–7 years of progressive experience in retention strategy, with demonstrated leadership responsibility
Proven track record of leading go-to-market retention strategies that drive measurable business outcomes
Deep understanding of current business trends, competitive dynamics, and marketing methodologies
Strong expertise in campaign performance analytics and marketing measurement frameworks
Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions
Experience managing budgets and making financially sound investment decisions
Prior experience building, mentoring, and developing marketing talent
Excellent executive communication and cross-functional influencing skills
May require a background check due to routine access to DIRECTV and DIRECTV customer’s proprietary data
Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law

Benefits

Comp & perks

Market-competitive compensation
Base salary determined by work location and additional factors, including job-related skills, experience, and relevant education or training
Bonus and benefits included in total compensation package (amounts not specified)