Lead Product Commercial Marketing Manager

DIRECTV

. Develop and execute integrated product marketing campaigns across digital, retail, paid, owned, earned, lifecycle, and CRM channels .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $111,122 - $201,653 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated product marketing campaigns across multiple channels, utilizing advanced marketing automation and analytics platforms to optimize strategies and drive customer engagement. Strong ability to manage cross-functional projects and communicate effectively with leadership while mentoring team members.

Highest-signal resume keywords

Integrated Multi-Channel Marketing CampaignsMarketing Automation PlatformsCustomer Segmentation and TargetingA/B and Multivariate TestingAnalytics Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingBrand MarketingCustomer SegmentationA/B TestingMultivariate TestingCampaign Performance TrackingMarket IntelligenceCompetitive AnalysisProject ManagementMarketing Best Practices

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationMentoringCoachingCross-Functional Collaboration

Tools & Technologies

Salesforce Marketing CloudHubSpotBrazeMarketoGoogle AnalyticsAdobe AnalyticsTableau

Industry Keywords

Customer AcquisitionCustomer RetentionLifetime ValueCampaign OptimizationMarket Trends

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Develop and execute integrated product marketing campaigns across digital, retail, paid, owned, earned, lifecycle, and CRM channels
Establish product positioning and messaging strategies to drive customer acquisition, retention, and lifetime value
Design and implement customer segmentation and targeting strategies
Develop A/B and multivariate testing roadmaps to optimize messaging, offers, and channel mix
Manage cross-functional relationships with Product, Sales, Care, Analytics, Creative, Legal, and Finance
Own project timelines, dependencies, milestones, and roadblock resolution
Communicate campaign status, results, and risks to leadership
Develop competitive analysis and market intelligence reports
Monitor market trends, customer behavior, and competitor activity
Translate research and analytics into actionable recommendations
Track and report campaign performance against gross adds, churn, ARPU, and engagement KPIs
Use marketing automation and analytics platforms to measure effectiveness and optimize strategy
Establish and document marketing best practices
Provide guidance, coaching, and mentoring to less experienced team members

Requirements

What you’ll need

3–5 years of experience in product marketing, brand marketing, or related field
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
Experience leading integrated, multi-channel marketing campaigns
Advanced knowledge of marketing automation platforms, such as Salesforce Marketing Cloud, HubSpot, Braze, or Marketo
Strong working knowledge of analytics platforms, such as Google Analytics, Adobe Analytics, or Tableau
Ability to manage complex, cross-functional projects with minimal oversight
Strong written and verbal communication skills, including presenting to leadership
Experience with customer segmentation, targeting, and A/B or multivariate testing methodologies
Ability to work independently in ambiguous, fast-paced environments
Must be located in the United States, excluding Alaska
May require a background check due to routine access to proprietary customer data

Benefits

Comp & perks

Market-competitive compensation
Base salary determined by work location, job-related skills, experience, and relevant education or training
Bonus and benefits included in the total compensation package (amounts not specified)