Lead Product Development Manager – Acquisition Strategy

DIRECTV

. Shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments .

Posted 11/10/2026full-timeRemote • California • United StatesSenior💰 $111,122 - $201,653 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in acquisition strategy and growth planning, with a strong focus on developing business cases and financial models to drive decision-making. Proven ability to work cross-functionally and influence diverse teams while monitoring market trends and performance metrics.

Highest-signal resume keywords

Acquisition StrategyGrowth StrategyBusiness Case DevelopmentFinancial AcumenCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market PlanningCampaign PlanningOffer DevelopmentCustomer TargetingFinancial ModelingForecastingInvestment AnalysisKPI DefinitionPerformance Tracking

Soft Skills

Problem-SolvingInfluencing DecisionsAdaptability

Industry Keywords

B2BMediaSubscription BusinessesCustomer Lifecycle ManagementCompetitive Landscape Monitoring

About the role

Key responsibilities & impact

Shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments
Identify growth opportunities and set priorities
Develop acquisition offers, pricing approaches, and go-to-market plans with Marketing, Sales, and Product
Evaluate dealer, direct sales, digital, and strategic partner channel strategies
Recommend where to invest, scale, or adjust
Manage the customer lifecycle from an acquisition standpoint
Align targeting, onboarding, and early-tenure experiences with cross-functional teams
Monitor competitive landscape and market trends
Develop business cases for initiatives, offers, partnerships, and strategic opportunities
Evaluate revenue opportunity, profitability, unit economics, ROI, costs, risks, and tradeoffs
Define acquisition success metrics and KPIs
Track and analyze performance to refine strategy and guide investments

Requirements

What you’ll need

Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses
Experience working within, or in close partnership with, a marketing organization
Understanding of campaign planning, offer development, customer targeting, and marketing performance
Strong financial acumen
Experience developing business cases, financial models, forecasts, or investment analyses
Ability to translate market and customer insights into actionable acquisition plans
Ability to work cross-functionally and influence decisions across diverse teams
Strong problem-solving skills
Comfort operating in ambiguous, fast-moving business environments
May require a background check due to routine access to proprietary customer data
Must be located in the United States, except Alaska

Benefits

Comp & perks

Market-competitive compensation
Base salary determined by work location, job-related skills, experience, and relevant education or training
Bonus compensation
Benefits
Total compensation package
Remote work arrangement