Lead Product Development Manager – Retention Strategy

DIRECTV

. Support customer lifecycle management strategy from onboarding and early tenure through renewal, contract expiration, and save/win-back moments .

Posted 11/10/2026full-timeRemote • California • United StatesSenior💰 $111,122 - $201,653 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer lifecycle management, retention strategies, and financial acumen to drive impactful business cases and initiatives. Collaborates effectively across departments to translate customer insights into actionable recommendations and measurable results.

Highest-signal resume keywords

Customer Lifecycle ManagementRetention Strategy DevelopmentFinancial AcumenData Analysis and Performance ReportingCollaboration with Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Case DevelopmentCustomer Insights TranslationChurn Driver AnalysisOffer EconomicsMarket Performance Evaluation

Soft Skills

Actionable Recommendation DevelopmentCommunication Skills

Tools & Technologies

CRM SystemsBusiness Analytics Tools

Industry Keywords

Customer MarketingRetention CampaignsLifecycle TrendsRisk Identification

About the role

Key responsibilities & impact

Support customer lifecycle management strategy from onboarding and early tenure through renewal, contract expiration, and save/win-back moments
Partner with Marketing on retention campaigns, offer construction, customer communications, and evaluating market performance
Collaborate with Sales and Care leaders on sales strategy, save approaches, and offer positioning
Develop business cases for retention initiatives and offers, including assumptions, expected impact, risks, and trade-offs
Apply financial and business acumen to customer value, offer economics, and revenue impact
Partner with Finance, Product, Operations, Customer Care, and Business Analytics to execute retention initiatives
Identify lifecycle trends, risks, and opportunities and provide actionable recommendations

Requirements

What you’ll need

Experience working within or in close partnership with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing
Solid understanding of customer lifecycle management and churn drivers
Ability to translate customer insights into messaging, offer, and tactical recommendations
Comfort working with data and performance reporting to inform recommendations and measure results
Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions
May require a background check due to routine access to proprietary customer data
Must be located in the United States, excluding Alaska

Benefits

Comp & perks

Market-competitive compensation
Base salary range by US labor market zone
Bonus and benefits included in total compensation package
Background-check consideration in accordance with local ordinances and state law