Lead Product Marketing Manager, Digital Marketing

DIRECTV

. Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $111,122 - $201,653 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated digital marketing campaigns across various channels, with a strong focus on B2B strategies and data-driven decision-making. Proficient in managing cross-functional projects and mentoring team members while optimizing campaign performance and enhancing customer retention.

Highest-signal resume keywords

Digital Marketing ExperienceA/B Testing MethodologiesProject Management CertificationStakeholder ManagementData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign OptimizationCustomer SegmentationConversion TrackingChurn Reduction Strategies

Soft Skills

Strong Communication SkillsCreative Problem-SolvingStrategic ThinkingMentoringInfluence Without Authority

Tools & Technologies

Google AnalyticsMarketing AutomationUTM TrackingDashboardsAnalytics Platforms

Certifications & Qualifications

Project Management CertificationAgile/Scrum Familiarity

Industry Keywords

TelecommunicationsB2B MarketingSubscription ServicesConsumer-Facing IndustriesMedia

About the role

Key responsibilities & impact

Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels
Develop digital strategies guiding B2B prospects from awareness through consideration, conversion, and retention
Partner with creative, media, sales, product, programming, and agency teams to develop campaigns and ensure consistent messaging
Create and optimize digital content and messaging communicating DIRECTV FOR BUSINESS’s value proposition for commercial customers
Develop A/B and multivariate testing roadmaps to optimize messaging, offers, and channel mix
Manage cross-functional relationships across Product, Sales, Care, Analytics, Creative, Legal, and Finance
Own project timelines, manage dependencies, and resolve roadblocks
Communicate campaign status, results, and risks to leadership and incorporate feedback
Lead small projects independently and drive substantial portions of larger organizational initiatives
Analyze campaign performance and attribution using data and analytics to monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI
Use Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, marketing automation, and analytics platforms
Apply testing best practices to validate hypotheses and scale successful approaches
Serve as a product marketing subject matter expert
Establish and document best practices for the broader marketing organization
Guide, coach, and mentor less experienced team members

Requirements

What you’ll need

3–5 years of digital marketing experience required
5+ years of digital marketing experience desired
Experience preferably in telecommunications, media, sports, entertainment, B2B, or similar high-volume consumer business environments
Proven ability to manage complex, cross-functional projects with minimal oversight
Strong written and verbal communication skills, including experience presenting to leadership
Experience with customer segmentation, targeting, and A/B/multivariate testing methodologies
Preferred experience in telecom, subscription services, or related consumer-facing industries
Familiarity with churn reduction, retention, and ARPU-growth strategies
Experience mentoring or informally leading junior team members
Project management certification or equivalent experience, such as Agile/Scrum familiarity
Strategic thinking with a bias toward execution
Strong stakeholder management and influence without direct authority
Analytical rigor paired with creative problem-solving
Comfort operating independently in ambiguous, fast-paced environments
May require a background check due to routine access to proprietary customer data
Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law
Must be located in the United States, except Alaska

Benefits

Comp & perks

Market-competitive compensation
Base salary determined by work location, job-related skills, experience, and relevant education or training
Bonus and benefits included in the total compensation package
Remote work arrangement