Senior Lead, Partnerships and Sponsorships

DIRECTV

. Establish and communicate the strategic direction for partnership activation .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $134,363 - $244,036 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partnership management and activation, with a strong focus on strategic alignment, performance measurement, and stakeholder communication. Proven ability to lead teams, drive customer acquisition initiatives, and maximize partnership investments effectively.

Highest-signal resume keywords

Partnership ManagementPerformance MeasurementROI AnalysisLeadership SkillsStrategic Thinking

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Partnership ActivationB2C Brand StrategyB2B Brand StrategyCustomer AcquisitionChurn ReductionPerformance Metrics AnalysisBudget ManagementSponsorship OpportunitiesActivation Program DevelopmentMarket Alignment

Soft Skills

Communication SkillsStakeholder ManagementTeam DevelopmentCollaborationResults-Oriented Mindset

Industry Keywords

Strategic DirectionCustomer Communication PlansCreative TeamsSocial MediaExperiential TeamsExternal AgenciesEarned MediaIncremental ReachSenior LeadershipDomestic Travel

About the role

Key responsibilities & impact

Establish and communicate the strategic direction for partnership activation
Align partnership activation with business objectives and customer communication plans
Identify and drive large-scale sponsorship opportunities
Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams
Refine B2C and B2B brand investment strategies with internal teams and external agencies
Manage and activate programmer content and third-party partner relationships
Collaborate with external communications teams to drive earned media and incremental reach
Drive customer acquisition and churn-reduction initiatives
Define go-to-market alignment with DIRECTV marketing teams
Analyze performance metrics and monitor partnership investments with analytics and insights teams
Coach and mentor the partnership team
Oversee activation budgets and maximize partnership investment effectiveness
Present partner activation updates, insights, recommendations, and ROI measurement results to senior leadership

Requirements

What you’ll need

5–7 years of proven experience in partnership management, marketing, or a related field
Strong track record of driving successful activations
Exceptional leadership and team development skills
Strong analytical skills with experience in performance measurement and ROI analysis
Excellent communication and stakeholder management abilities
Ability to work collaboratively across diverse teams and functions
Strategic thinker with a results-oriented mindset
May require a background check due to routine access to DIRECTV and DIRECTV customer proprietary data
Must be able to work remotely from anywhere in the United States except Alaska
Approximately 25%–50% domestic travel

Benefits

Comp & perks

Market-competitive compensation
Base salary structure determined by work location, role, level, job-related skills, experience, and relevant education or training
Bonus and benefits included in total compensation package (amounts not specified)
Remote work arrangement
Approximately 25%–50% domestic travel