Director, Brand Marketing

Disc Medicine

. Maximize the anticipated bitopertin launch in EPP/XLP by optimizing non-personal and digital channels for HCP and patient audiences .

Posted 10/22/2026full-timeWatertown • Massachusetts • United StatesLead💰 $222,000 - $272,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies and omnichannel approaches, with a strong focus on optimizing non-personal promotion and managing peer-to-peer programs. Proven ability to lead cross-functional teams, develop tactical marketing plans, and analyze performance metrics to drive successful product launches in the life sciences sector.

Highest-signal resume keywords

Digital Marketing ExpertiseOmnichannel Strategy DevelopmentProject Management SkillsInsight Generation and ApplicationLife Sciences Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingNon-Personal PromotionOmnichannel ApproachesTactical Marketing PlansPerformance MonitoringBudget ManagementKPI EstablishmentAnalytical Strategy DevelopmentPeer-to-Peer Program ManagementCompliance with Regulations

Soft Skills

LeadershipCollaborationAdaptabilityStrategic ThinkingCommunication

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

Life SciencesDermatologyRare DiseaseProduct LaunchPatient JourneyHCP EngagementMarketing ComplianceAgency ManagementCross-Functional CollaborationFast-Paced Environment

About the role

Key responsibilities & impact

Maximize the anticipated bitopertin launch in EPP/XLP by optimizing non-personal and digital channels for HCP and patient audiences
Become an expert in the patient journey through insight generation and drive strategic choices
Lead development and implementation of tactical marketing plans creating a differentiated brand experience
Lead peer-to-peer programs and omnichannel HCP and patient/caregiver tactical plans
Serve as Digital Marketing Lead, optimizing channels and directing agency and media activities
Partner with the Sr. Director of Marketing and cross-functional teams to optimize omnichannel messaging
Oversee deliverables and multiple priorities across agency and cross-functional partners
Manage the non-personal promotion budget
Establish objectives and KPIs, report results, and adjust initiatives as needed
Contribute to an efficient and compliant medical and legal review process
Act in compliance with all laws, regulations, and policies

Requirements

What you’ll need

Bachelor’s Degree required
MBA or another Advanced Degree preferred
Minimum of 12 years in life sciences, including significant experience in digital marketing and non-personal promotion
Extensive working knowledge of omnichannel approaches and latest innovations in digital marketing
Experience managing a mix of peer-to-peer program portfolio
Ability to oversee insight generation and apply insights to business issues and opportunities
Analytical mindset with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI, and allocate resources
Ability to thrive in a fast-paced, start-up environment with a hands-on approach
Proven track record leading non-personal and digital marketing efforts for US product launches
Dermatology and rare disease experience strongly preferred
Strong project management skills with ability to spearhead launch teams

Benefits

Comp & perks

Comprehensive benefits
Competitive compensation package
Flexible work environment
Flexible work arrangement to work remotely or from headquarters