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Dispel

Staff Brand & Web Designer – IC6

Dispel

. Set the multi-year brand direction, including principles, visual frameworks, and success measures.

Posted 9/19/2026full-timeRemote • United StatesLead💰 $152,000 - $170,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in brand direction and web design, with a strong focus on operationalizing GenAI for brand content and leading complex web initiatives. Proficient in managing cross-functional teams and external partners to achieve strategic brand goals.

Highest-signal resume keywords
Brand DirectionGenAI Design ToolsFigmaAdobe Creative SuiteWeb Design Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand ArchitectureDesign System DevelopmentSEO StrategyFrontend DevelopmentMotion Design
Soft Skills
Strong CommunicationStakeholder AlignmentCoaching
Tools & Technologies
CMS PlatformsFramerHubSpot
Industry Keywords
B2BCybersecurityInfrastructureTechnical Products

Tech Stack

Tools & technologies
Cyber SecurityJavaScriptReact

About the role

Key responsibilities & impact
  • Set the multi-year brand direction, including principles, visual frameworks, and success measures.
  • Build brand architecture for products, sub-brands, and co-branded experiences.
  • Own a tokenized design system bridging marketing and product surfaces.
  • Operationalize GenAI for brand content through prompt libraries, QA processes, and review workflows.
  • Lead brand evolution based on research and customer insight.
  • Lead major dispel.com initiatives, including re-architecture, design system adoption, CMS evaluation, and performance optimization.
  • Define and enforce performance, accessibility, and motion quality standards.
  • Design complex interactive and motion systems and reusable web patterns.
  • Co-shape SEO strategy through information architecture, templates, and schema.
  • Prioritize the web roadmap with Engineering and Product.
  • Orchestrate integrated launches across web, events, content, and product.
  • Direct vendor and agency partners and review their output.
  • Align foundational visuals with Product Design.
  • Lead complex event experiences and reusable event systems.
  • Partner with Marketing and Sales on campaign visuals, content templates, and enablement materials.
  • Influence executive decisions through rationale, tests, and data.
  • Coach senior and mid-level designers.
  • Create migration plans for brand transitions.
  • Serve as brand steward through onboarding, office hours, and governance forums.
  • Collaborate with the Chief Design Officer and Director of Marketing.

Requirements

What you’ll need
  • 10+ years of experience in brand and web design, with a portfolio showing strategic leadership, systems thinking, and high-craft execution.
  • Proven ability to set brand direction at an organizational level: defining principles and governance, not just producing deliverables.
  • Deep expertise in Figma, Adobe Creative Suite, and GenAI design tools as daily drivers, not occasional experiments.
  • Working knowledge of CMS platforms (Framer, HubSpot) and modern web standards.
  • Experience leading major web initiatives (re-architecture, design system adoption, platform migration) with measurable results.
  • Skills in directing external partners (agencies, vendors, freelancers) with clear briefs and quality oversight.
  • Strong communicator who can align design, marketing, engineering, and executive stakeholders in a remote-first environment.
  • Ability to manage competing priorities across brand, web, and cross-functional programs.
  • Frontend development experience (React, HTML/CSS/JS) is a bonus.
  • Skilled in motion platforms like Rive; advanced animation design skills are a bonus.
  • Background in B2B, cybersecurity, infrastructure, or technical products is a bonus.
  • Experience building tokenized or multi-theme design systems that bridge marketing and product is a bonus.
  • Experience managing brand through high-stakes moments: rebrand, M&A, rapid growth is a bonus.
  • Experience building or operationalizing GenAI pipelines for brand content production at scale is a bonus.

Benefits

Comp & perks
  • 401(k) with company match (eligible after 6 months)
  • Performance bonus and equity eligible
  • Unlimited PTO
  • Remote work
  • Medical, vision, dental insurance