Dispel

Web Designer

• Set the multi-year brand direction, including principles, visual frameworks, and success measures.
• Build brand architecture for products, sub-brands, and co-branded experiences.
• Own a tokenized design system bridging marketing and product surfaces.
• Operationalize GenAI for brand content through prompt libraries, QA processes, and review workflows.
• Lead brand evolution based on research and customer insight.
• Lead major dispel.com initiatives, including re-architecture, design system adoption, CMS evaluation, and performance optimization.
• Define and enforce performance, accessibility, and motion quality standards.
• Design complex interactive and motion systems and reusable web patterns.
• Co-shape SEO strategy through information architecture, templates, and schema.
• Prioritize the web roadmap with Engineering and Product.
• Orchestrate integrated launches across web, events, content, and product.
• Direct vendor and agency partners and review their output.
• Align foundational visuals with Product Design.
• Lead complex event experiences and reusable event systems.
• Partner with Marketing and Sales on campaign visuals, content templates, and enablement materials.
• Influence executive decisions through rationale, tests, and data.
• Coach senior and mid-level designers.
• Create migration plans for brand transitions.
• Serve as brand steward through onboarding, office hours, and governance forums.
• Collaborate with the Chief Design Officer and Director of Marketing.

Staff Brand & Web Designer – IC6