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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building go-to-market enablement systems and producing impactful marketing assets for Commercial and Public Sector sales teams. Proficient in leveraging funnel data for optimization and executing account-based marketing strategies.
Highest-signal resume keywords
Strong Writing SkillsExperience Running Customer Stories End To EndWorking Fluency In CRM And Marketing Automation PlatformsExperience Building An Account-Based Marketing ProgramTechnical Depth In Developer Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account-Based MarketingFunnel Data AnalysisEvent ProductionContent CreationCustomer Reference Program ManagementCase Study DevelopmentCompetitive PositioningSales EnablementPipeline MeasurementPartner Marketing
Soft Skills
Proactive AttitudeCuriosityGritComfort With Ambiguity
Tools & Technologies
CRMMarketing Automation Platform
Industry Keywords
Developer ToolsData InfrastructureEdge ComputingIoTMobile PlatformsDefense MarketingFederal BuyersGTM Motion
Tech Stack
Tools & technologiesCloudIoT
About the role
Key responsibilities & impact- Build the go-to-market enablement system for Commercial and Public Sector sales teams
- Create standard pitch decks, product data sheets, battlecards, competitive positioning, and a customizable message library
- Produce launch kits for every product release, including positioning one-pagers, FAQs, customer-facing emails, and sales briefings
- Support field events across both markets, including customer dinners, regional roadshows, webinars, speaking slots, and curated meetings
- Connect field activities to measurable pipeline
- Run account-based marketing plays, including named-account landing pages, content sequences, and direct outreach support
- Work with RevOps on funnel data and optimization
- Build customer evidence through case studies, white papers, videos, long-form features, and website customer content
- Run the customer reference program, including legal and public affairs approvals
- Extend customer proof into new markets through use-case libraries and forward-looking narratives
- Develop partner marketing motions across sell-with, sell-through, co-sell, and OEM
- Create marketplace listings and partner kits for hardware, software, cloud, and G/SI partners
- Build and run joint campaigns with partner marketing teams
- Report to the Head of Marketing and collaborate with Commercial Sales, Public Sector Sales, RevOps, Product, and Customer Success
Requirements
What you’ll need- Portfolio of enablement assets and customer stories personally written and shipped, with funnel data showing impact
- Strong writing skills
- Technical depth sufficient to explain how a developer platform works without a solutions engineer
- Experience running customer stories end to end, including sourcing, interviewing, legal review, and approvals
- Experience producing events with tracked pipeline
- Working fluency in a CRM and a marketing automation platform
- Ability to read funnel data and recommend changes
- Ability to serve Commercial and Public Sector sales organizations with different buyers, cycles, and constraints
- Grit and comfort building processes amid ambiguity
- Proactive and curious attitude toward leveraging AI for automation, ideation, asset creation, or decision-making
- Some travel for field events is expected
- U.S. work authorization or visa sponsorship status must be provided in the application
- Experience in developer tools, data infrastructure, edge computing, IoT, or mobile platforms preferred
- Experience building an account-based marketing program preferred
- Experience managing freelance writers, video producers, or event partners preferred
- Experience marketing to defense or federal buyers preferred
- Military or defense-technology background preferred
- Experience at a company moving from founder-led selling to a repeatable GTM motion preferred
Benefits
Comp & perks- Competitive salaries
- Meaningful equity
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)
- Flexible spending accounts
- Flexible time off
- Remote work
- Atlanta office available as a place to work or meet teammates
