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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and managing engaging social media content across platforms like TikTok, Instagram, and Facebook, while utilizing analytics to track performance and drive engagement. Strong communication skills facilitate effective interactions with potential clients and followers.
Highest-signal resume keywords
Social Media ManagementContent CreationSocial Media AnalyticsEngagement StrategiesCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSocial Media AnalyticsUnderstanding of AlgorithmsTrend AnalysisCaption Writing
Soft Skills
CreativityEnergyInitiativeConversational SkillsSales Ability
Tools & Technologies
CapCutCanvaMeta Business SuiteTikTok Tools
Industry Keywords
Social Media TrendsEngagementContent PerformanceCalls to ActionFollower Interaction
About the role
Key responsibilities & impact- Create, post, and manage engaging Reels, Stories, and other social content
- Stay current on TikTok, Instagram, and Facebook trends, algorithms, sounds, and features
- Capture and repurpose content from classes, events, instructors, and members
- Write captions and calls to action that drive comments, DMs, clicks, and bookings
- Monitor and respond to engagement and follow up with followers, commenters, and warm leads
- Converse with potential clients and help book their first class
- Track content performance and use analytics to improve content
- Test content ideas and strategies to grow reach and engagement
Requirements
What you’ll need- Understanding of social media platforms, especially TikTok, Instagram, and Facebook
- Knowledge of social media trends, algorithms, sounds, and new features
- Creativity, energy, and initiative
- Understanding of social media analytics
- Strong communication skills and comfort starting conversations in DMs
- Ability to sell without being salesy, robotic, or pushy
- Bonus: Experience with CapCut, Canva, Meta Business Suite, or TikTok tools
Benefits
Comp & perks- Performance bonuses for hitting lead-to-booking KPIs
- Discounted DivaDance membership, programs, workshops, and special events
- Fun, high-energy community
