Head of Marketing

DNA Payments Group

. Redefine DNA’s overall Go-to-Market and Demand Generation Strategy .

Posted 10/15/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive Go-to-Market and Demand Generation strategies, leveraging AI tools for content and campaign optimization while ensuring compliance with UK GDPR and FCA regulations. Proven ability to lead and develop marketing teams, manage budgets, and drive measurable business growth through effective multi-channel marketing initiatives.

Highest-signal resume keywords

Demand Generation StrategyAI Tools in MarketingMarketing AnalyticsAccount-Based MarketingTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSEOContent StrategyLead ScoringLifecycle MarketingCampaign OptimizationAutomated Communication JourneysMulti-Channel CampaignsPerformance AnalysisData Insight

Soft Skills

Clear CommunicationTeam Development

Tools & Technologies

AI ToolsMarketing Automation Platforms

Industry Keywords

FintechFinancial ServicesPaymentsSMEsUX/UI Performance

Tech Stack

Tools & technologies

SQLGo

About the role

Key responsibilities & impact

Redefine DNA’s overall Go-to-Market and Demand Generation Strategy
Manage day-to-day communications, brand messaging, and multi-channel content
Own marketing’s end-to-end strategy and turn marketing into a measurable source of qualified pipeline and new business growth
Build and run a full-funnel demand plan with pipeline and MNR targets
Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing, and account-based marketing
Oversee DNA’s event strategy
Own lead scoring, lifecycle stages, and the MQL-to-SQL handover
Manage the marketing budget against cost per lead, cost per acquisition, and return on spend
Define and implement AI use for content, personalisation, audience research, campaign optimisation, and AI-driven search
Ensure AI use meets UK GDPR, FCA financial promotion rules, and brand standards
Train the marketing team in everyday AI practice
Own organic search strategy, technical SEO, on-page content, keyword planning, and search-based content plans
Partner with Tech to measure and improve site performance
Report and improve web traffic performance
Plan and manage automated marketing communication journeys
Own content strategy, brand messaging, tone of voice, and content across digital, written, video, and print formats
Manage communications including product launches, merchant communications, PR, corporate announcements, internal communications, incident communications, and regulatory/legal communications
Lead, hire, and develop the marketing team
Work with Product and Technology on brand development, merchant experiences, digital platform development, digital performance analysis, and automation improvements

Requirements

What you’ll need

3+ years’ experience leading a marketing team with a strong track record of building demand generation that delivered strong revenue growth
Strong digital marketing expertise (SEO, GEO, management of digital content)
Hands-on use of AI tools in marketing (design systems, generative AI for content)
Deep knowledge of marketing analytics, segmentation, and customer lifecycle marketing
Previous experience in account-based marketing
Ability to demonstrate how data insight has driven previous marketing decisions
Clear communicator who works well with commercial teams
Experience in payments, fintech or financial services (desirable)
Experience marketing to SMEs, partners/ISVs and enterprise accounts (desirable)
Experience in UX/UI performance (desirable)
Experience in building automated communication journeys (desirable)

Benefits

Comp & perks

Life Assurance
Ride to work
25 days holiday per year
Workplace Pension
Private Medical
Employee Assistance Programme
Collaborative team environment
Learning and development opportunities