Director of Ecommerce – Shopify

Doc's Diesel

. Own the Shopify storefront day to day, including themes, templates, sections, navigation, and publishing .

Posted 9/15/2026full-timeRemote • Ohio • United StatesLead💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Shopify storefronts, including theme development, performance optimization, and ecommerce metrics analysis. Proven ability to lead teams, execute marketing strategies, and enhance customer journeys through data-driven decision-making.

Highest-signal resume keywords

Shopify Store ManagementLiquid Coding ProficiencyEcommerce Metrics AnalysisA/B Testing ExperienceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopify AdminTheme DevelopmentMetafields ManagementConversion Rate OptimizationShopifyQLGA4Checkout ConfigurationShopify FunctionsData AnalysisProduct Taxonomy Structuring

Soft Skills

Strategic ThinkingProblem SolvingTeam DevelopmentCommunicationPrioritization

Tools & Technologies

Shopify AnalyticsHeatmap ToolsSession Recording ToolsKlaviyoRebuyShopify FlowTriple Whale

Industry Keywords

EcommerceDTC BrandAutomotiveAftermarketPowersportsCustomer RetentionSubscription ProgramsMarketplace Management

About the role

Key responsibilities & impact

Own the Shopify storefront day to day, including themes, templates, sections, navigation, and publishing
Read Liquid to specify changes, QA developer work, and identify issues caused by theme or app updates
Build PDP and collection content using metafields and metaobjects
Audit and manage the Shopify app stack and evaluate performance impact
Own theme performance, Core Web Vitals, app scripts, and third-party tags
Run discounts, bundles, promotional mechanics, checkout configuration, Shopify Functions, and checkout extensions
Use Shopify Analytics and ShopifyQL for analysis
Own theme releases, including staging, QA, and rollback
Lead, develop, and hold accountable a small ecommerce team, contractors, and agencies
Set priorities, remove blockers, and ensure deadlines and deliverables are met
Own Shopify CVR, AOV, and on-site revenue KPIs
Lead A/B testing across PDPs, landing pages, collections, and checkout
Identify customer-journey friction using analytics, session recordings, and heatmaps
Build and manage a testing roadmap with hypotheses, timelines, and outcomes
Develop cohort-based journey strategies from first click to repeat purchase
Design landing page experiences for traffic sources, customer segments, and campaign types
Translate campaign goals into on-site execution plans with the VP of Marketing
Prepare the site for promotions, launches, and seasonal initiatives
Coordinate landing pages, site experience, creative assets, and offer messaging with cross-functional teams
Own the ecommerce marketing calendar from a site-execution standpoint
Build campaign landing pages and promotional templates in the theme
Own catalog quality, accuracy, merchandising strategy, PDP standards, cross-sell and upsell structures, and collection organization
Optimize listings for conversion and organic search
Structure variant architecture, product taxonomy, automated collection rules, and metafield-driven specs and fitment data
Own on-site search and discovery, including filters, synonyms, and merchandising rules
Own subscription, loyalty, post-purchase upsell, and customer account performance
Evaluate and implement LTV-focused apps and integrations
Partner with retention marketing on post-purchase flows, thank-you pages, and upsell sequences
Use Shopify Flow and similar automation to reduce manual merchandising and lifecycle work

Requirements

What you’ll need

At least 4 years owning a Shopify or Shopify Plus store as the primary sales channel
Hands-on in the Shopify admin and theme daily: templates, sections, metafields, collections, discounts, and apps
Able to read Liquid, spec a change, and QA a developer's build
Proven, measurable track record improving CVR and AOV for a physical product brand, with Shopify data to back it up
Owned a Shopify theme through at least one major redesign, migration, or replatform
Real testing history on Shopify, including structured A/B tests designed and run
Hands-on experience managing and developing direct reports
Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin
Fluent in Shopify Analytics and ShopifyQL, plus GA4, a profit platform like Triple Whale, and heatmap or session-recording tools
Ability to operate as both strategist and executor
Shopify Plus experience, including Functions, checkout extensibility, scripts, or B2B on Shopify (preferred)
Shopify Flow, headless or Hydrogen builds, or coordinating custom app development (preferred)
Hands-on experience with Rebuy, subscription platforms, loyalty, and on-site search apps (preferred)
Experience in automotive, aftermarket, powersports, or enthusiast product categories, including fitment or vehicle-compatibility data (preferred)
High AOV product experience ($75-$200+ average order value) (preferred)
Klaviyo or similar retention/lifecycle platform experience (preferred)
Experience at a growth-stage DTC brand ($10M-$100M in revenue) (preferred)
Subscription or loyalty program ownership (preferred)
Familiarity with Amazon or marketplace channels and managing agency relationships (preferred)

Benefits

Comp & perks

Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
PTO (available after 60 days of employment)
Company-sponsored employee-only YMCA membership (available after 60 days of employment)
No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
Opportunities for growth within a rapidly scaling ecommerce organization