Doc's Diesel

Marketing

• Own email in Klaviyo end to end, including flows, campaigns, deliverability, list health and promotional calendar
• Own SMS strategy, list growth, compliance, flows and campaigns in Postscript
• Coordinate email and SMS sequencing to avoid duplicate messaging
• Move campaigns to engagement-based segments and maintain inbox placement and sender reputation
• Audit and repair broken, inactive or unfinished flows
• Establish segmentation, naming conventions and reusable templates
• Rebuild post-purchase onboarding, cross-sell, replenishment, win-back and VIP lifecycle flows
• Build replenishment programs around maintenance intervals for oil, filters, fluids and additives
• Design and document structured tests, hypotheses, results and learnings
• Own subscription messaging in Stay.AI, including upcoming-order, cancellation, save and win-back flows through Zaymo
• Grow subscriptions beyond oil and increase upsell into high-margin SKUs
• Track net subscriber growth, including new, cancelled and reactivated subscribers
• Share retention audiences and suppression lists with performance marketing and align promotions with media spend
• Analyze new-customer cohorts with performance and ecommerce teams
• Own post-purchase offer strategy in Rebuy and improve list capture across site entry points
• Brief creative assets and write conversion-focused copy
• Bring retention activities into monthly marketing planning
• Report channel contribution and retention KPIs using Triple Whale
• Report returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate
• Report repeat rate by entry product and channel
• Identify and size the highest-leverage monthly retention improvement
• Complete a 90-day plan covering platform audits, flow repairs, post-purchase and replenishment rebuilds, engagement-based sending, core SMS flows, subscription win-back and the first monthly retention report

Retention and Lifecycle Marketing Manager

Ecommerce

• Own the Shopify storefront day to day, including themes, templates, sections, navigation, and publishing
• Read Liquid to specify changes, QA developer work, and identify issues caused by theme or app updates
• Build PDP and collection content using metafields and metaobjects
• Audit and manage the Shopify app stack and evaluate performance impact
• Own theme performance, Core Web Vitals, app scripts, and third-party tags
• Run discounts, bundles, promotional mechanics, checkout configuration, Shopify Functions, and checkout extensions
• Use Shopify Analytics and ShopifyQL for analysis
• Own theme releases, including staging, QA, and rollback
• Lead, develop, and hold accountable a small ecommerce team, contractors, and agencies
• Set priorities, remove blockers, and ensure deadlines and deliverables are met
• Own Shopify CVR, AOV, and on-site revenue KPIs
• Lead A/B testing across PDPs, landing pages, collections, and checkout
• Identify customer-journey friction using analytics, session recordings, and heatmaps
• Build and manage a testing roadmap with hypotheses, timelines, and outcomes
• Develop cohort-based journey strategies from first click to repeat purchase
• Design landing page experiences for traffic sources, customer segments, and campaign types
• Translate campaign goals into on-site execution plans with the VP of Marketing
• Prepare the site for promotions, launches, and seasonal initiatives
• Coordinate landing pages, site experience, creative assets, and offer messaging with cross-functional teams
• Own the ecommerce marketing calendar from a site-execution standpoint
• Build campaign landing pages and promotional templates in the theme
• Own catalog quality, accuracy, merchandising strategy, PDP standards, cross-sell and upsell structures, and collection organization
• Optimize listings for conversion and organic search
• Structure variant architecture, product taxonomy, automated collection rules, and metafield-driven specs and fitment data
• Own on-site search and discovery, including filters, synonyms, and merchandising rules
• Own subscription, loyalty, post-purchase upsell, and customer account performance
• Evaluate and implement LTV-focused apps and integrations
• Partner with retention marketing on post-purchase flows, thank-you pages, and upsell sequences
• Use Shopify Flow and similar automation to reduce manual merchandising and lifecycle work

Retention and Lifecycle Marketing Manager

Director of Ecommerce – Shopify