Retention and Lifecycle Marketing Manager

Doc's Diesel

. Own email in Klaviyo end to end, including flows, campaigns, deliverability, list health and promotional calendar .

Posted 9/16/2026full-timeRemote • Ohio • United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and SMS marketing strategies, with a strong focus on Klaviyo and Postscript platforms. Proven ability to enhance subscriber retention and revenue through effective lifecycle management and data-driven decision-making.

Highest-signal resume keywords

Klaviyo ExpertisePostscript ExperienceLifecycle Program ManagementConversion-Focused CopywritingSubscription Lifecycle Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingSMS MarketingSegmentationA/B TestingDeliverabilityCampaign ManagementData AnalysisLifecycle FlowsRetention StrategiesPerformance Reporting

Soft Skills

Creative BriefingCollaborationProblem-Solving

Tools & Technologies

KlaviyoPostscriptStay.AIRebuyTriple WhaleShopifyZaymoNorthbeam

Industry Keywords

DTC EcommerceAutomotiveAftermarketPowersportsHard-Parts Category

About the role

Key responsibilities & impact

Own email in Klaviyo end to end, including flows, campaigns, deliverability, list health and promotional calendar
Own SMS strategy, list growth, compliance, flows and campaigns in Postscript
Coordinate email and SMS sequencing to avoid duplicate messaging
Move campaigns to engagement-based segments and maintain inbox placement and sender reputation
Audit and repair broken, inactive or unfinished flows
Establish segmentation, naming conventions and reusable templates
Rebuild post-purchase onboarding, cross-sell, replenishment, win-back and VIP lifecycle flows
Build replenishment programs around maintenance intervals for oil, filters, fluids and additives
Design and document structured tests, hypotheses, results and learnings
Own subscription messaging in Stay.AI, including upcoming-order, cancellation, save and win-back flows through Zaymo
Grow subscriptions beyond oil and increase upsell into high-margin SKUs
Track net subscriber growth, including new, cancelled and reactivated subscribers
Share retention audiences and suppression lists with performance marketing and align promotions with media spend
Analyze new-customer cohorts with performance and ecommerce teams
Own post-purchase offer strategy in Rebuy and improve list capture across site entry points
Brief creative assets and write conversion-focused copy
Bring retention activities into monthly marketing planning
Report channel contribution and retention KPIs using Triple Whale
Report returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate
Report repeat rate by entry product and channel
Identify and size the highest-leverage monthly retention improvement
Complete a 90-day plan covering platform audits, flow repairs, post-purchase and replenishment rebuilds, engagement-based sending, core SMS flows, subscription win-back and the first monthly retention report

Requirements

What you’ll need

3+ years of hands-on email and SMS marketing in a DTC ecommerce environment
Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting
Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth
Track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention
Subscription lifecycle experience, including cancellation, save and win-back
Real testing history with documented results, including unsuccessful tests
Experience working with both a paid media team and an ecommerce or site team, sharing goals and data
Conversion-focused copywriting and ability to provide strong creative briefs
Ability to trace broken triggers or integrations
Automotive, aftermarket, powersports or hard-parts category experience preferred
Stay.AI, Recharge, Skio or similar Shopify subscription platform experience preferred
Rebuy or similar post-purchase tools, and Zaymo or other interactive email experience preferred
Triple Whale, Northbeam or similar attribution tools experience preferred
Experience moving an SMS program between platforms preferred
Technical comfort with Shopify, Klaviyo, Postscript and Stay.AI event integrations preferred
Experience at a growth-stage DTC brand ($10M to $100M) preferred

Benefits

Comp & perks

Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
PTO (available after 60 days of employment)
Company-sponsored employee-only YMCA membership (available after 60 days of employment)
No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
Opportunities for growth within a rapidly scaling ecommerce organization