Senior SEO, GEO Optimisation Specialist

Doctify

. Improve how patients discover Doctify through traditional SEO and Generative Engine Optimisation .

Posted 10/20/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO and Generative Engine Optimisation, with a strong focus on technical SEO health, localised keyword research, and compliance with healthcare advertising regulations. Proven ability to manage SEO projects end-to-end, analyze performance metrics, and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Technical SEO Health ManagementGenerative Engine Optimisation (GEO)Google Search Console Advanced UseYMYL Content ExperienceSEO Project Delivery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOGenerative Engine OptimisationTechnical SEOHTMLCSSJavaScriptSQLLocal SEOContent TestingData Analysis

Soft Skills

Relationship BuildingSelf-StarterProject ManagementAnalytical ThinkingCommunication

Tools & Technologies

Google Search ConsoleBing Webmaster ToolsAhrefsSemrushScreaming FrogGA4BigQueryLooker

Industry Keywords

HealthcareYMYLAI-Search VisibilityGDPRASA/CAP CodeLocalisationMulti-Country Site ArchitecturePatient Trust

Tech Stack

Tools & technologies

BigQueryJavaScriptSQL

About the role

Key responsibilities & impact

Improve how patients discover Doctify through traditional SEO and Generative Engine Optimisation
Own technical SEO health for a large, multi-market site, including JavaScript SEO, Core Web Vitals, crawl budget, indexation, faceted search and internal linking
Optimise templated specialty × location × treatment pages for useful, non-duplicative content and local/map-pack performance
Implement and maintain structured data for physicians, clinics, hospitals, specialties and reviews
Write SEO tickets and requirements, QA releases and migrations, and support new market launches with Product and Engineering
Turn organic strategy into quarterly roadmaps and deliver projects that grow patient traffic, bookings and review volume
Track Google algorithm updates, YMYL, E-E-A-T, helpful-content changes and AI answer-engine developments
Research patient intent and create content-gap and query fan-out analyses
Support international launches through localised keyword research, hreflang implementation and multilingual QA
Increase accurate Doctify citations in AI-generated healthcare answers
Structure profiles, review summaries and health content for accurate AI ingestion
Monitor AI-generated descriptions of Doctify and providers, flag inaccuracies and drive corrections
Maintain GEO measurement tools tracking share of voice, sentiment and citation frequency
Build SEO automation scripts and AI-assisted workflows for page-quality checks, metadata generation, profile audits and content testing
Set up dashboards and alerts for ranking, indexation and AI-search visibility volatility
Report organic performance against patient sessions, bookings and review submissions
Ensure SEO and GEO comply with healthcare advertising and data rules, including ASA/CAP Code, GDPR/UK GDPR and equivalent market rules
Apply clinical accuracy, transparent authorship and medical review standards
Share SEO and GEO best practices and support junior colleagues

Requirements

What you’ll need

5–7+ years of hands-on SEO or organic growth experience
1+ year of hands-on experience with Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO), or demonstrable track record of testing and measuring AI-search visibility
Experience with YMYL content, ideally in healthcare, health-tech, pharma, finance or another regulated sector
Track record of delivering SEO projects end to end and explaining results and recommendations to stakeholders
Advanced use of Google Search Console, Bing Webmaster Tools, Ahrefs, Semrush and Screaming Frog
Familiarity with log-file analysis, Google Business Profile and local SEO
Good working knowledge of HTML, CSS and JavaScript frameworks' impact on SEO
Knowledge of SQL and analytics tools such as GA4, BigQuery and Looker
Comfortable using LLM prompting and APIs to extract data and automate manual work
Working knowledge of hreflang, multi-country site architecture and localisation
Ability to build relationships with Product, Engineering, Data, Content and market teams and get SEO work prioritised
Ability to design and run SEO and content tests and rigorously interpret results
Self-starter able to manage varied workloads and take projects from analysis to launch
Genuine care about helping patients make better healthcare decisions and protecting patient and provider trust

Benefits

Comp & perks

28 days annual leave (25 + 3 between Christmas and New Year), earning up to 30 days leave with tenure
2 weeks of remote working annually (within 3-hour time zone of HQ)
Hybrid working model
Enhanced Parental Leave
Medicash health cash plan
Competitive, benchmarked compensation
3-month immersive onboarding experience
Ongoing learning through expert-led sessions, leadership insights, and soft-skill development
Clear internal mobility pathways to accelerate your career
Daily team huddles
Regional Lunch Clubs & team socials powered by our Fun Police
Quarterly Doctifier nominated Impact Awards
Employee referral bonus: £700 (or local equivalent) per hire