GTM & Demand Generation Specialist

Doctor Care Anywhere

. Build a consistent and effective B2B lead pipeline targeting HR and People leaders, insurers, employee benefits providers, SMEs, large corporates, and insurance partners .

Posted 9/29/2026full-timeLondon • United KingdomMid-LevelSenior💰 £80,000 - £100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation strategies, including the development of targeted content and multi-channel campaigns. Proficient in utilizing HubSpot for automation and workflow management while effectively collaborating with sales teams to optimize lead conversion.

Highest-signal resume keywords

B2B Lead GenerationHubSpot WorkflowsData-Driven Decision MakingContent CreationEnterprise Sales Cycles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationEmail CopywritingOutreach AutomationCampaign ExecutionCustomer Insights ExtractionROI Model DevelopmentSales Deck CreationChannel TestingSegment-Specific MessagingPartnership Program Design

Soft Skills

CollaborationAutonomyAccountabilityCreativityAdaptability

Tools & Technologies

AI PlatformsCRM ManagementMulti-Channel Campaign PlanningSales Assets DevelopmentData Analysis Tools

Certifications & Qualifications

Satisfactory DBS Check

Industry Keywords

HealthtechSaaSB2B SalesInsuranceEmployee Benefits

About the role

Key responsibilities & impact

Build a consistent and effective B2B lead pipeline targeting HR and People leaders, insurers, employee benefits providers, SMEs, large corporates, and insurance partners
Own lead generation end-to-end across copy and content creation, multi-channel campaign planning, CRM management, automated GTM sequences, campaign execution, experimentation, and agency/freelancer hiring
Explore routes to market ranging from AI-powered automated campaigns to in-person trade shows
Map buying committees and decision processes for insurers, PMIs, benefit providers, large employers, and SMEs
Research buyer needs to refine the company proposition and messaging
Develop segment-specific content, copy, design, positioning, and messaging
Test channels including cold outbound, broker/consultant partnerships, LinkedIn, industry events, and referrals
Develop repeatable lead generation channels and invest in approaches that work
Generate qualified leads and meetings for the Sales team
Build and optimize lead nurture infrastructure using HubSpot workflows, sequences, and basic automation
Create sales assets including pitch decks, one-pagers, and case studies
Present monthly plans and report activity effectiveness to improve ROI
Track core KPIs and objectives, identifying what works and what does not
Work closely with senior leadership, including the CCO and CEO
Shape systems, processes, and lead generation with autonomy and accountability

Requirements

What you’ll need

Experience finding and proving lead generation approaches for complex B2B sales and enterprise buyers
Ability to blend data, research, and instinct to test and evaluate channels
Ability to run JTBD interviews, extract customer insights, and translate them into resonant messaging
Hands-on ability to write email copy, set up outreach automation using AI platforms, build HubSpot workflows, design partnership programs, and create sales decks
Experience taking a channel from experimental to operational at a B2B company with complex, committee-based sales
Ideally experience in healthtech, SaaS, or another regulated industry
Understanding of enterprise sales cycles and the distinction between leads and qualified opportunities
Ability to work productively with sales without owning the entire funnel
Ability to develop compelling case studies and ROI models
Willingness to figure out additional areas beyond existing strengths
Satisfactory DBS and reference checks

Benefits

Comp & perks

Doctor Care Anywhere subscription for the employee and 5 loved ones
Company bonus
25 days holiday plus bank holidays
Birthday day off
Ability to buy up to 5 additional annual leave days (FTE)
Charity days
Enhanced maternity and paternity pay
Bike2Work Scheme
Cross-team collaboration opportunities
Hybrid working environment
Development opportunities
30-day work abroad allowance, allowing up to 30 days of overseas work per year
Equal opportunity and inclusive work environment
Satisfactory DBS and reference checks