Doctor Care Anywhere

Performance Marketing

• Build a consistent and effective B2B lead pipeline targeting HR and People leaders, insurers, employee benefits providers, SMEs, large corporates, and insurance partners
• Own lead generation end-to-end across copy and content creation, multi-channel campaign planning, CRM management, automated GTM sequences, campaign execution, experimentation, and agency/freelancer hiring
• Explore routes to market ranging from AI-powered automated campaigns to in-person trade shows
• Map buying committees and decision processes for insurers, PMIs, benefit providers, large employers, and SMEs
• Research buyer needs to refine the company proposition and messaging
• Develop segment-specific content, copy, design, positioning, and messaging
• Test channels including cold outbound, broker/consultant partnerships, LinkedIn, industry events, and referrals
• Develop repeatable lead generation channels and invest in approaches that work
• Generate qualified leads and meetings for the Sales team
• Build and optimize lead nurture infrastructure using HubSpot workflows, sequences, and basic automation
• Create sales assets including pitch decks, one-pagers, and case studies
• Present monthly plans and report activity effectiveness to improve ROI
• Track core KPIs and objectives, identifying what works and what does not
• Work closely with senior leadership, including the CCO and CEO
• Shape systems, processes, and lead generation with autonomy and accountability

GTM & Demand Generation Specialist